Michael Atug

Digital Rockstar - I'm different! Practice beats theory!

Rates

Category

Digitalization, Innovation & Future

Languages

de
Michael Atug

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  • Oliver Pocher vs. Michael Atug - Kampf der verrückten Giganten zum Thema Onlinehandel

  • Reich werden in wenigen Tagen und wir zeigen wie! Der Traum vom schnellen Geld - Onlinehandel Amazon

  • Was passiert wenn Michael Atug dem Dirk Kreuter im Interview mal so richtig auf den Zahn fühlt? ;-)

  • Bist du ein #retourensohn? Kunden und Händler müssen umdenken und nachhaltiger werden.

  • Corona hat alles verändert. Auch den Onlinehandel. Bricht nun die Logistik zusammen? Paketchaos 🥵

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Vita

His online tool shop, MyMaw.de, is almost as old as Amazon. Marketing bible W&V already named him one of the 100 most important people you should meet at dmexco in 2018. In his Facebook group "Multichannel Rockstars," more than 13,000 industry representatives now regularly exchange ideas about their worries and challenges as online retailers. There's no doubt about it: Michael Atug rocks the world of digital commerce. Since 2001, he has been gaining practical experience as an online and marketplace retailer and, as a consultant, passionately and authentically shares this insider knowledge with others. And he graces the major e-commerce stages in German-speaking countries not only as a speaker but also as an organizer. Among other things, Atug has successfully organized the "MultichannelDays" for years. Upon closer inspection, his professional field corresponds exactly to what he has been preaching to the e-commerce industry for years: "Focus on multichannel (and not just on Amazon)!"

Topics

Michael Atug rocks the digital world like no other, as his performances are refreshingly authentic, passionate, funny, and always honest.

 

"DIGITALIZATION"

  • Endstation Digitalien - Digitalization for municipal institutions and companies
    A rapid journey through the brave new land of digitalien with stops for inspiration, motivation, and unspoken truths.
  • Opportunities and risks of unforeseen events - Greetings from Corona
    Flexible structures and rapid adaptability can mean the difference between life and death in business. Here's Plan B.

"E-COMMERCE"

  • DTC - Should manufacturers/brands sell directly?
    Should I, as a manufacturer, sell online myself, or should I stick with the dealer model? How digitalization is overwhelming brands and decision-makers.
  • Retail vs. Online Retail
    Mom and Pop is dead - Long live Mom and Pop! Will retail die? What can be done about it?
  • Dependence on Amazon
    How to deal with the deadly embrace: Tips & tricks for the e-commerce giant
  • Advantages and disadvantages of marketplaces
    Amazon, eBay & Co: All I can say is, multichannel, baby!

"MINDSET"

  • Mindset: entrepreneurial thinking
    Becoming, being, and staying successful. How do I model success as a decision-maker? How do I inspire and lead my employees?
  • Mindset: personal development
    Success, failure, envious people, friends, family, love... What the hell is life even about?
  • How does customer service actually work? Plus: How to properly deal with negative reviews
    How do you best deal with customers? Is the buyer always right, and do I have to put up with everything?

"TRADE IN TRANSITION"

  • Global power China – opportunity or threat?
    A red wave is rolling in – or is it more of a tsunami? First-hand facts and information.
  • A "returns son" reveals all
    Scream with joy or send it back – A real sustainability ass kick. How to reduce returns and still make your customers happy.

PS: Would you prefer virtual or a very specific theme that you'd like me to rock? #FullContact

References & Press

  • IBusiness named him one of the e-commerce minds of 2019.
  • The marketing bible W&V named him one of the 100 most important people you must meet at dmexco in 2018.

"I value Michael's e-commerce expertise, experience, and his talent for conveying everything in a captivating and understandable way. He's a storytelling machine and entertainer who you listen to with fascination and want to have at the table during a brainstorming session." Frank Thelen, Entrepreneur & Investor

 

"Thanks to his presentation at the Girosolution Kick Off 2021, Michael managed to initiate significant impetus for our corporate strategy and, in particular, our digital transformation in marketing. With his motivated keynote speeches, he fosters a sense of ambition throughout the entire team. The combination of creative intelligence, bold experimentation, ambitious learning, self-critical reflection, and unbridled competitive spirit makes meeting Michael a challenging experience." Ralf Linden, Managing Director of GiroSolution

 

"Michael Atug is an excellent expert in digital commerce in Germany, Europe, and the world. With his combination of expertise, practical experience, and his excellent network, as well as his charm and wit, he creates enormous added value with a great deal of practical relevance and relevance for industry and commerce." Matthias Becker, Director of the International Hardware Fair Cologne

 

"Marketplace expert Michael Atug looks at business on Amazon and eBay from interesting perspectives and quickly identifies where the problems lie." Thomas Huth, Head of Merchandising Sales, BVB Borussia Dortmund

 

"Michael Atug is an eBay and online marketplace expert, and we have been working together for many years. Most recently, at eBay Open, a major event for eBay retailers. It's always refreshing how he holds up a mirror to us in his presentations and presentations – and ultimately shows us how we can improve even further!" Andreas Häntsch, eBay

 

"Micha gets to the heart of the matter in a very entertaining way: He is honest, authentic, and extremely knowledgeable about e-commerce, digitalization, and retail. He captivates his audience, and we would book him again as a speaker/coach." Anne & Stefan Lemcke, Founders of Ankerkraut

 

"With his blunt and direct manner, Michael Atug clearly called things by their name, which was very well received by our audience." Michael Mehlkopf, Customer Service Manager at VIACTIV Health Insurance

Impressions

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Presentation types

  • Factual presentation

  • Impulses and motivation

  • Infotainment

  • Audience interaction

  • Online lecture

Required equipment

Equipment: Windows notebook
Windows notebook