Peter Olsson, serial entrepreneur, brand builder, author and passionate businessman, is a passionate communications, marketing & brand expert. In his younger years, the native Swede was a member of a special unit in the military. After a failed attempt to become a professional tennis player, he started his career in sports marketing. There he quickly made a name for himself as Head of Marketing for ranSat.1 football programs. Further stops were in the role of board member at ISPR - a global leader in sports rights management. In 1998, Peter Olsson set up his own sports management agency. In 2004, he was named Sports Manager of the Year by Horizont for his achievements as manager of Oliver Bierhoff and Michael Ballack. His portfolio of managed talents reads like a who's who of the greatest talents such as Muhammad Ali, Boris Becker, Ottmar Hitzfeld, Uwe Ochsenknecht, No Angels, Joko Winterscheidt and many more. Today, he shares his unique insights from the world of sport and entertainment in talks at forums and congresses as well as in his coaching sessions. He encourages people to live and express their talents.