Entrepreneur

Peter Olsson

Discover your talent and take it to the finish line!

Peter Olsson is a brand maker with a sports spirit and storytelling power. As a serial entrepreneur, brand builder, and communications professional, he combines mental strength, clear communication, and authentic brand leadership. With experience from the world of elite sports and entertainment, he inspires people and companies to make their potential visible as a speaker, coach, and consultant. His unique background as a former elite soldier, sports marketer, and talent manager shapes his impulses for emotion, clarity, and presence in business, leadership, and communication. Peter Olsson is the right speaker for events seeking brand building with substance, practical knowledge from the spotlight, inspiration, charisma, and qualities that encourage courage. Bring concentrated energy, experience, and brand expertise to your stage with Peter Olsson as a speaker, coach, or catalyst.

Rates

Vita

Brand Builder with a Sports Spirit & Storytelling Power

Peter Olsson is a serial entrepreneur, brand builder, author, and communications expert – a true hands-on achiever with a one-of-a-kind career. A former elite soldier, sports marketer, and talent manager, he has mastered the synergy between mental strength, clear communication, and authentic brand leadership. Today, as a speaker, coach, and consultant, he inspires people and organizations to make their potential visible – with passion, charisma, and real-world expertise from the worlds of top-level sports and entertainment.

From Sports Manager to Brand Strategist

Peter Olsson’s career began in sports marketing, where he quickly gained recognition as Head of Marketing for ranSat.1 football programming. As a board member at ISPR, one of the world’s leading sports rights companies, and later as founder of his own sports management agency, he represented high-profile personalities such as Oliver Bierhoff, Michael Ballack, Muhammad Ali, Boris Becker, Joko Winterscheidt, the No Angels, and many more. In 2004, Horizont named him Sports Manager of the Year for his strategic brilliance and instinct for brand building.

Inspiration from the World of Peak Performance

Peter Olsson combines personal experience with professional branding expertise and translates insights from elite sports and entertainment into business, leadership, and communication. In his coachings, talks, and keynotes, he delivers powerful impulses on how individuals can discover their uniqueness and communicate with emotion, clarity, and presence. His message: Dare to see yourself as a brand – not by playing a role, but by fully living your own.

Why Peter Olsson Is the Right Speaker for Your Event

Substantial Brand Building – From top athletes to powerful personal brands
Practical Expertise from the Spotlight – Sports, media, and communication perfectly combined
Inspiring & Charismatic – Talks that stir emotion and create real impact
Leadership Experience – Entrepreneur and mentor with an international background
Empowering Message – Promotes self-confidence, clarity, and strong personal expression

Bring Energy, Experience & Branding Expertise to Your Stage. Book Peter Olsson as a keynote speaker, coach, or strategic voice for your event. Reach out now for a non-binding inquiry – and inspire people to move forward with purpose and power!

Topics

GeniusSHIFT - The path to the next level in personal branding

How to recognise your talent, promote it and unleash your inner strength
What you can learn from the greatest talents in business, sport and lifestyle
How to use the right tools & methods to advance your development and achieve your goals

GeniusSHIFT - Creativity, Thinking out of the box

How to make the seemingly impossible possible
How to use creative techniques in the right way
How to look for solutions in the right places

GeniusSHIFT - Success booster networking

The 3 steps to successful networking
How to cultivate and maintain your network for life
How a values-based network enriches your life

GeniusSHIFT - The Business Talk

Quick-witted & spontaneous
Clear & concrete
Practical & successful
Sympathetic & humorous

References & Press

"With his uncomplicated way and natural charm, Olsson has won many of his customers as good friends."
Tina Steiger, Diners

"He knows the market value of football stars. And provides them with big advertising contracts. Those who are managed by Olsson are set up for life."
Roland Zorn, Frankfurter Allgemeine

"Beck, Olsson and Kofler are the players of the year."
Oliver Zils, Horizon

"You don't have to be a psychic to see Peter Olsson's future in personal marketing."
Christian Ickstadt, Horizont

"Superman of marketers"
Eva-maria Class & Hermann Weiß, Welt am Sonntag