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Dr. Petra Begemann has been working as an author and ghostwriter for business books for over 15 years. She has written dozens of books for renowned publishers such as Ariston, Campus, FAZ Buch, Gabal, Redline and Rowohlt - longsellers, bestsellers, specialist and non-fiction books. As a former publishing editor, she knows what editors want and what authors want. She sharpens book ideas for her clients, finds publishers and writes the manuscript in close coordination as a “ghost”. Because one thing is undisputed: Having your own book is still a real PR booster today. It underpins your expertise, raises your profile and has a long-term effect. But what is the best way to realize your book idea? Many celebrities hire a writing professional to put their ideas down on paper in a way that attracts attention. Why should you do the same? What does a good ghostwriter do? Are there advantages to writing your own book? Answers are provided in this lecture.
Writing a book (or having one written) - how it works!