Dr. Petra Begemann

Ghostwriters: good spirit or risk factor?

Dr. Petra Begemann is an experienced author and ghostwriter for business books with over 15 years of industry expertise. She has written numerous bestsellers for prestigious publishers and, as a former publishing editor, she has a deep understanding of the needs of authors and publishers. With her know-how, she helps authors sharpen their book ideas, find publishers, and create high-quality manuscripts as ghostwriters. Dr. Begemann demonstrates in her presentations how having your own book emphasizes expertise, increases visibility, and has long-term effects. She highlights the benefits of working with a ghostwriter and provides valuable insights on how to successfully implement a book idea.

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Category

Marketing, Media & PR

Languages

de
Dr. Petra Begemann

Vita

Dr. Petra Begemann has been working as an author and ghostwriter for business books for over 15 years. She has written dozens of books for renowned publishers such as Ariston, Campus, FAZ Buch, Gabal, Redline and Rowohlt - longsellers, bestsellers, specialist and non-fiction books. As a former publishing editor, she knows what editors want and what authors want. She sharpens book ideas for her clients, finds publishers and writes the manuscript in close coordination as a “ghost”. Because one thing is undisputed: Having your own book is still a real PR booster today. It underpins your expertise, raises your profile and has a long-term effect. But what is the best way to realize your book idea? Many celebrities hire a writing professional to put their ideas down on paper in a way that attracts attention. Why should you do the same? What does a good ghostwriter do? Are there advantages to writing your own book? Answers are provided in this lecture.

Topics

Writing a book (or having one written) - how it works!

  • A sure way to book success: What are the options?