badge-star badge-star badge-star badge-star badge-star

Reiner Calmund

Kompetenz und Leidenschaft ist die Formel zum Erfolg.



Personality, Success & Motivation


Reiner Calmund
Speaker Reiner Calmund










Reiner Calmund, known as Calli, is a German soccer expert and businessman. Calmund devotes himself to the topic of "Parallels and differences between professional soccer clubs and business enterprises. He addresses the four cornerstones of production, finance, marketing and service in a manner that is as detailed as it is lively. Whether it's the balance sheet, the profit and loss statement or financing models such as the bond, the corporation, the IPO and cooperation with strategic partners, all of these have the same high priority in professional soccer as they do in commercial operations. If the team plays well, the sponsors are happy to join in. In professional sports, both the financial balance sheet and the sporting success have to be right. Reiner Calmund leaves no doubt that, for him, heart and passion come first.


Soccer and business are not far apart, according to a thesis by Reiner Calmund. The decisive factor in both areas is the passion with which goals are pursued. And only those who are able to inspire, whether athletes, customers or employees, will be successful. Training and competence are the foundation of success. But they are of no use if they are not implemented with ambition and passion. An entrepreneur is like a trainer. He has to inspire and, if necessary, get someone off the pitch. The best player won't help you if he doesn't put his skills at the service of the team. The company with the best resources has nothing to gain if it has no customers.


With competence and passion to success

How business and soccer can learn and benefit from each other 
How to achieve success and decisive impact with the four cornerstones of production, finance, marketing and service
How to inspire people and activate companies 
How the digital transformation affects your life: professionally, athletically and privately
How to anchor sustainable business success with competence and passion

"It's not what you can do, it's what you do," is the message of the manager who describes himself as "positively batty."

References & Press

Performances such as lectures, talks, panel discussions:
Allianz, BÄKO, Bigpoint, Carglass, Coca-Cola, Commerzbank, DB, Deutsche Post, EDEKA, Einkaufaktuell, Entrematic, E.ON, Event High School, Ferrero, hagebau, Hahn Automobile, IBM, ISOTEC, KPMG, Masterfoods, Metro, Nikon, REWE, RE/MAX, RWE, Sony, Sparkassen, Stadtwerke Neubrandenburg, Schüco, Tetra Pak, Tucher, Unilever, Volksbanken, VW, Wüstenrot and many more.

"The final lecture was a great finale to a very successful event for us. It was a special honor and great pleasure for me to meet Mr. Calmund. Please pass on my personal thanks to him for a rousing, inspiring and simply perfect 'performance'."
M. Buth, Vorstandsstab, Bundesverband der Deutschen Volksbanken und Raiffeisenbanken

"I must say, for many, many years I have been attending interesting and educational lectures and events. But this evening with your contribution cannot be topped. Rarely have I laughed so heartily and at the same time taken away so much information and stimulating. That was just great! I congratulate and am impressed. Your credo, 'COMPETENCE and PASSION' is the formula for success, I immediately sign. "
I. Hohe, Marketing und Vertrieb, Tafelwasser-Anlagen, Langenargen, Salemer Gespräche 2014

u.a. Metro, Galeria Kaufhof 


  • A welcome guest as a soccer expert and on talk and quiz shows.
  • Longtime jury member of the cooking show "Grill den Henssler" (VOX)

2016: The Big Heart - for outstanding social commitment

2015: Audience Bambi for "Grill den Henssler" (VOX)

2010: Charity Award - for commitment and with outstanding support around Power-Child e.V. in the fight against sexual violence against children and young people

2009: Health Media Award - for the concept and the website in the category "Campaign", together with the agencies Breitbandevent GmbH and Sportstotal GmbH

2009: HERBERT-Award 2008 - special prize for the "Sports slogan of the year 2008" (online voting)

2007: Golden Schlemmerente - honorary award for the promotion of the food and drink culture of the Schlemmermarkt Rhein-Maas

2006: Connoisseur of the Year - Busche Verlag selects "Connoisseur of the Year

2006: Calli do Brasil - for RTL Brazilian documentary with sports journalist Ulrike von der Gröben on the 2006 World Cup in the category "Best TV Feature" - 2nd place

2002: UEFA Fair Play Award 2002: Neven DuMont Medal - award for significant development in the communications and media industry




ISBN : 978-3442156061

9.95 €


Eine Kalorie kommt selten allein

ISBN : 978-3442392162

7.99 €


15.04.2018 Reiner Calmund is once again active on German television. From 15.04.2018 he can be seen in the show "Grill den Profi" on Vox. In it, Reiner Calmund will judge the cooking rounds of celebrities and professionals as a celebrity juror and thus decide who will skim off the prize money for a good cause.
Learn more here:

07.11.2017 Reiner Calmund has been interested in soccer in Saarland since he started living in Saarlouis. What does he think about the upswing of regional league leaders 1. FC Saarbrücken?
Learn more here:

Presentation types

  • Factual presentation

  • Impulses and motivation

  • Infotainment

Required equipment

Windows notebook
Windows notebook