Courage, passion and transformation are the hallmarks of Reza Razavi's career. He gives transformation a face. Born and raised in Iran, he moved to Germany at the age of 14 without his parents and studied business administration, business informatics, and data and information management. While still a student, he began his career in the restaurant business by opening a trendy eatery. In addition to further professional stations in product and project management as well as in management consulting, he finally dealt intensively with the topics of culture, management and strategy at the Management Center in St. Gallen. At the BMW Group, he was responsible for culture and transformation as a senior expert and advised managers and employees as an in-house consultant. Today, Reza Razavi is an independent consultant, sparring partner and speaker on the topic of transformation of business and society. With the Imago Principle he developed, he makes transformation sensually comprehensible and, despite all its depth and complexity, understandable and comprehensible - at the level of companies and at the level of society. With an open mind, a love of images and stories, and networked thinking, he creates an overall picture of transformation far removed from the often polarizing Silicon Valley discussions.