Speaker

Reza Razavi

Building blocks of change - shaping the future of business and society together

Reza Razavi is a transformational coach, catalyst, and speaker with an extraordinary life journey. His mission is to make transformation human, understandable, and tangible. With the Imago Principle he developed, he conveys complex concepts with clarity, empathy, and visual power. As a former Senior Expert at BMW Group and developer of the Imago Principle, he is ideal for leadership events, transformation forums, and culture development processes. Reza Razavi gives transformation a face beyond buzzwords and humanizes change.

Rates

Vita

Reza Razavi – Giving Transformation a Face

Reza Razavi is a transformation guide, thought leader, and speaker with an extraordinary life journey and a clear mission: he makes transformation human, understandable, and tangible – for companies, leaders, and society. His insights build bridges between strategy, culture, and purpose.

From Iran to Germany – and Straight into Change

At the age of 14, Reza Razavi came alone from Iran to Germany. Early on, he took on responsibility, studied business administration, information systems, and data management – and quickly moved professionally to the intersection of projects, people, and change. His career path spans from running his own trendsetting venue to advising top executives at BMW Group.

Experiencing Transformation – with the Imago Principle

At the heart of his work lies the Imago Principle, a model he developed to make transformation holistic, sensory, and structured. Whether addressing cultural change, strategic transformation, or societal discourse, Reza Razavi conveys complex topics with clarity, empathy, and powerful imagery.

Why You Should Book Reza Razavi for Your Event

Expert in transformation, corporate culture, and purpose-driven leadership
Former Senior Expert at BMW Group and advisor to top management
Developer of the Imago Principle for sensory and structured transformation
Keynotes rich in depth, storytelling, and clear perspectives on business and society
Ideal for leadership events, transformation forums, strategy days, and cultural development processes

Are you looking for a speaker who brings transformation beyond buzzwords to life, moves people, and thinks about change holistically? Then Reza Razavi is your first choice: Keynotes with vision, depth – and the courage to make transformation truly human.

Topics

Acting instead of reacting - actively shaping change in the company

How to recognize and actively shape the topics of the future
How to transform the DNA of your system into the new world
How you can give your transformation strategy a clear direction
How you can use strategies and methods to actively and proactively shape change in your company instead of just reacting to external influences

Building blocks of change - shaping change and transformation in a self-determined way

How to focus on the key levers of change
How you can accelerate the implementation of your change and transformation projects
How you can increase the motivation of those responsible for transformation

From crisis to opportunity - the transformative power of adaptability

How to renew yourself and your system to remain viable and fit for the future
How to recognize the dos and don'ts of transformation
How to focus on and benefit from the good of the system as a whole

Leadership in turbulent times - preserving the core business and driving change

How you can build leadership skills in transformation processes
How you can establish cooperative leadership and a culture of responsibility
How you can create stronger cohesion and trust in your team

References & Press

“Hello Mr. Razavi, many thanks to you for giving us an impulse on the topic of culture. Everyone was still thinking and pondering afterwards, which is great.”
Participant voice

"Transformation and/or change? I have never heard an explanation of this better than from Reza Razavi in one of his presentations on concepts of the future."
Dagmar Werther

“With your moving presentation, unagitated and in a wonderfully authentic, precise way, you captivated everyone and triggered storms of enthusiasm. You were great and made a significant contribution to the success of the event. And this is also reflected in the participants' assessment via the Sli.do feedback survey. Congratulations on a great award with a score of an absolute five points! No one has ever achieved that before!”
Annette Wasmer, SCHEELEN® AG

“The presentation was rated as follows Content: 1.1 ;Presentation style: 1.0; Documentation: 1.2 Comments from our participants:
Very lively & concise, great presentation, one of the best presentations I have seen recently, very
interesting personality, inspiring, great talk, super storyteller, great pictures + videos”
Katharina Schmidt, Project Manager Management, Circle AG

“... You were by far the highest rated speaker. I assume you are used to that...”
Barbara Rossié, Süddeutscher Verlag Veranstaltungen GmbH

Publications

Die Magie der Transformation: Wie wir Zukunft in Wirtschaft und Gesellschaft gemeinsam gestalten (Haufe Fachbuch)

ISBN : 3648157639

29.95 €

Amazon: Die Magie der Transformation: Wie wir Zukunft in Wirtschaft und Gesellschaft gemeinsam gestalten (Haufe Fachbuch)

Bausteine des Wandels

ISBN : 978-3593519890

32.00 €

Blog

Reza Razavi

20. June 2022

Challenge Transformation

Reza Razavi, an organizational development expert, emphasizes the importance of transformation over change, using the metaphor of a caterpillar becoming a butterfly. He advocates for genuine transformations in organizations, highlighting the need for a deep, sustained commitment to a common goal rather than superficial changes. Transformation involves a profound shift in mindset and identity, unlike change which operates within existing paradigms. It is a journey guided by increasing certainty towards a new, distinct world.

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Reza Razavi

Building blocks of change - shaping the future of business and society together