The Spiegel bestselling author Dr Rüdiger Maas, M.Sc. is the expert on Generation Z and Generation Alpha as well as cyberpsychology in Germany. Maas founded the renowned Institute for Generation Research, which works very closely with German and international colleges and universities. Maas and his team have conducted the largest and only study to date on Generation Alpha in Germany and Switzerland. In his lectures and seminars, Rüdiger Maas knows how to inspire his participants with a mix of scientifically sound information and tried-and-tested examples. His many years of international experience and refreshing approach make him a sought-after expert, keynote speaker and interview partner. Maas advises board members and top managers of various DAX companies, as well as managing directors, managers of small and medium-sized companies, public organisations, politicians and top athletes.
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The Spiegel bestselling author Dr Rüdiger Maas, M.Sc. is the expert on Generation Z and Generation Alpha as well as cyberpsychology in Germany. Maas founded the renowned Institute for Generation Research, which works very closely with German and international colleges and universities. Maas and his team have conducted the largest and only study to date on Generation Alpha in Germany and Switzerland. In his lectures and seminars, Rüdiger Maas knows how to inspire his participants with a mix of scientifically sound information and tried-and-tested examples. His many years of international experience and refreshing approach make him a sought-after expert, keynote speaker and interview partner. Maas advises board members and top managers of various DAX companies, as well as managing directors, managers of small and medium-sized companies, public organisations, politicians and top athletes.
Generation Baby Boomer to Generation Alpha -
What potential do the respective generations bring to your company?
Was everything better in the past? -
What we can learn from generational research for today's business
Generation-specific marketing -
How to find the right marketing mix for every generation and every product
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“Rüdiger Maas is the best-known generation researcher in Germany”
focus
“Rüdiger Maas is Germany's Generation Z expert.”
ARD
“Rüdiger Maas is the best-known Generation Z researcher.”
WELT
“The well-known psychologist Rüdiger Maas is the expert on Generation Z and Alpha in Germany.”
Jens Hermann (BB Radio)
“Generation researcher Rüdiger Maas explains the advantages of being a grandparent.”
WDR Planet Wissen
“Psychologist Rüdiger Maas knows Generation Z like no other.”
Thomas Koschwitz
“Psychologist and generation researcher Rüdiger Maas is Germany's generation researcher.”
Brigitte Theile
“Rüdiger Maas from Augsburg. This scientist has dealt with Generation Z.”
Harald Martenstein
“Absolutely top keynote!”
Warner Bros.
“A scientist that even I listen to”
Thomas Gottschalk
“Rüdiger Maas is probably the best-known generation researcher in Germany”
Constantin Schreiber (tagessschau)
“Rüdiger Maas is a great advisor. He was able to answer every question he was asked in a professional and well-founded manner. You can tell that he has dealt intensively with the topics presented!”
J. Mueller
“In my opinion one of the best keynote speakers in Germany!”
Gökhan Ömer
“The very interesting and exciting keynote speech by Mr. Maas brought many aha-effects for a better understanding of Generation Z, both for the daily work environment and for the private sphere. Absolutely recommendable!”
Guido Matzka, Association of Statutory Health Insurance Physicians of Bavaria (KVB)
“The comparison of the different generations - backed up with facts and figures - was extremely interesting. I recognized myself, but also team members!”
Gabriele S., Association of Statutory Health Insurance Physicians of Bavaria (KVB)
ISBN : 978-3446462243
34.90 €
ISBN : 978-3170411142
35.00 €
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Factual presentation
Impulses and motivation
Practical relevance
Business talk
Interview