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Dr. Dipl.-Psych. Rüdiger Maas, M. Sc.

Was everything better in the past? - What we can learn from psychology and generational research!

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Dr. Dipl.-Psych. Rüdiger Maas, M. Sc.
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Vita

The Spiegel bestselling author Dr Rüdiger Maas, M.Sc. is the expert on Generation Z and Generation Alpha as well as cyberpsychology in Germany. Maas founded the renowned Institute for Generation Research, which works very closely with German and international colleges and universities. Maas and his team have conducted the largest and only study to date on Generation Alpha in Germany and Switzerland. In his lectures and seminars, Rüdiger Maas knows how to inspire his participants with a mix of scientifically sound information and tried-and-tested examples. His many years of international experience and refreshing approach make him a sought-after expert, keynote speaker and interview partner. Maas advises board members and top managers of various DAX companies, as well as managing directors, managers of small and medium-sized companies, public organisations, politicians and top athletes.

Topics

Generation Baby Boomer to Generation Alpha - 
What potential do the respective generations bring to your company?

  • You can only understand other generations if you understand your own generation
  • How the different youth phases of the respective generations were decisive for the culture of values in order to better understand yourself and other generations
  • What Generation Z has over the older generations and what we can learn from them
  • How to set up your company across generations so that you can realize the full potential of everyone


Was everything better in the past? - 
What we can learn from generational research for today's business

  • Why young talents behave the way they do
  • How to pick up, train & motivate the respective generation correctly
  • How to combine the skills of older people from the analog world with the skills of younger people from the digital world and exploit their maximum potential


Generation-specific marketing - 
How to find the right marketing mix for every generation and every product

  • How to use the right communication channels for each generation
    Generational diversity & generational responsibility
  • What does Generation Alpha expect?
  • Trends and attitudes of future generations
  • How do you do justice to all generations?

 

Further topics:

  • Organizational psychology in the company:  What you can learn from generational research for your recruiting
  • Psychology on the Internet - What you can learn from generational research for target group-oriented marketing
  • Cyberpsychology in the world of work: What we need to know about the effects of internet consumption

References & Press

“Rüdiger Maas is the best-known generation researcher in Germany” 
focus

 

“Rüdiger Maas is Germany's Generation Z expert.” 
ARD

 

“Rüdiger Maas is the best-known Generation Z researcher.” 
WELT

 

“The well-known psychologist Rüdiger Maas is the expert on Generation Z and Alpha in Germany.” 
Jens Hermann (BB Radio)

 

“Generation researcher Rüdiger Maas explains the advantages of being a grandparent.” 
WDR Planet Wissen

 

“Psychologist Rüdiger Maas knows Generation Z like no other.” 
Thomas Koschwitz

 

“Psychologist and generation researcher Rüdiger Maas is Germany's generation researcher.” 
Brigitte Theile

 

“Rüdiger Maas from Augsburg. This scientist has dealt with Generation Z.” 
Harald Martenstein

 

“Absolutely top keynote!” 
Warner Bros.

 

“A scientist that even I listen to” 
Thomas Gottschalk

 

“Rüdiger Maas is probably the best-known generation researcher in Germany” 
Constantin Schreiber (tagessschau)

 

“Rüdiger Maas is a great advisor. He was able to answer every question he was asked in a professional and well-founded manner. You can tell that he has dealt intensively with the topics presented!” 
J. Mueller

 

“In my opinion one of the best keynote speakers in Germany!” 
Gökhan Ömer

 

“The very interesting and exciting keynote speech by Mr. Maas brought many aha-effects for a better understanding of Generation Z, both for the daily work environment and for the private sphere. Absolutely recommendable!”
Guido Matzka, Association of Statutory Health Insurance Physicians of Bavaria (KVB)

 

“The comparison of the different generations - backed up with facts and figures - was extremely interesting. I recognized myself, but also team members!” 
Gabriele S., Association of Statutory Health Insurance Physicians of Bavaria (KVB)

 

Publications

book

Generation Z für Personaler und Führungskräfte: Ergebnisse der Generation-Thinking-Studie

ISBN : 978-3446462243

34.90 €

book

Cyberpsychologie in der Arbeitswelt: Was Führungskräfte über die Auswirkungen des Internetkonsums wissen müssen

ISBN : 978-3446466661

39.99 €

amazon
book

Neueste Generationenforschung in ökonomischer Perspektive: Reichen Generation X, Y, Z zur Beschreibung der Wirklichkeit aus?

ISBN : 978-3170411142

35.00 €

book

Generation lebensunfähig: Wie unsere Kinder um ihre Zukunft gebracht werden

ISBN : 978-3969050712

amazon
book

Generation arbeitsunfähig: Wie uns die Jungen zwingen, Arbeit und Gesellschaft jetzt neu zu denken

ISBN : 978-3442317394

22.00 €

amazon
book

Konflikt der Generationen: Boomer, Gen X, Millennials und Gen Z – Wie wir uns wirklich unterscheiden und was das für unsere Zukunft bedeutet

ISBN : 978-3969053331

amazon
book

Generation Alpha: Wie sie tickt und wie Unternehmen sich darauf einstellen sollten

ISBN : 978-3446478657

amazon

Impressions

Expert Marketplace - Dr. Dipl.-Psych. Rüdiger Maas, M. Sc. - Impressions 0
Expert Marketplace - Dr. Dipl.-Psych. Rüdiger Maas, M. Sc. - Impressions 1
Expert Marketplace - Dr. Dipl.-Psych. Rüdiger Maas, M. Sc. - Impressions 2

Presentation types

  • Factual presentation

  • Impulses and motivation

  • Practical relevance

  • Business talk

  • Interview

Required equipment

Projector
Projector
Headset
Headset
Windows notebook
Windows notebook
Speaker's desk
Speaker's desk