Dr. Dipl.-Psych. Rüdiger Maas, M. Sc.

Was everything better in the past? - What we can learn from psychology and generational research!

The Generational Decoder – Read the Future, Act TodayDr. Rüdiger Maas is a psychologist, Spiegel bestselling author, and Germany’s leading expert on Generation Z, Generation Alpha, and cyber psychology. As the founder of the renowned Institute for Generational Research, he collaborates closely with international universities and delivers exclusive insights into the mindset and behavior of younger generations. His studies are considered groundbreaking – especially the largest and only research pr...

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The Generational Decoder – Read the Future, Act Today

Dr. Rüdiger Maas is a psychologist, Spiegel bestselling author, and Germany’s leading expert on Generation Z, Generation Alpha, and cyber psychology. As the founder of the renowned Institute for Generational Research, he collaborates closely with international universities and delivers exclusive insights into the mindset and behavior of younger generations. His studies are considered groundbreaking – especially the largest and only research project to date on Generation Alpha in Germany and Switzerland.

Science Meets Practice – Insightful, Clear, and Inspiring

In his keynotes, Dr. Maas captivates audiences with a compelling mix of academic depth and real-world examples. He explains complex psychological relationships in a clear and relatable way, showing leaders, organizations, and institutions what they need to know today to reach, engage, and retain young people. His insights are timely, strategically valuable, and socially significant – across education, business, and politics.

Top-Level Advisor – From DAX to SMEs

Whether for executive boards, public institutions, or professional sports teams, Dr. Rüdiger Maas advises top managers, politicians, and decision-makers across industries. His input helps organizations make future-oriented decisions and develop generation-aware strategies – boosting innovation, retention, and long-term success.

Why Dr. Rüdiger Maas Is the Ideal Speaker for Your Event

Germany’s Leading Generational Researcher – Specialist in Gen Z and Gen Alpha
Bestselling Author & Institute Founder – Science with substance and influence
Exclusive Research – Unique insights into Generation Alpha in Germany and Switzerland
C-Level Consultant – Trusted by DAX companies, policymakers, and mid-sized businesses
Inspiring & Insightful – Keynotes with relevance, depth, and vision
Shape Your Future Strategically and Across Generations

Book Dr. Rüdiger Maas as a keynote speaker, thought leader, or scientific advisor – and gain the clarity you need for tomorrow’s challenges. Get in touch now for a non-binding inquiry!

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Topics

Generation Baby Boomer to Generation Alpha -
What potential do the respective generations bring to your company?

You can only understand other generations if you understand your own generation
How the different youth phases of the respective generations were decisive for the culture of values in order to better understand yourself and other generations
What Generation Z has over the older generations and what we can learn from them
How to set up your company across generations so that you can realize the full potential of everyone

Was everything better in the past? -
What we can learn from generational research for today's business

Why young talents behave the way they do
How to pick up, train & motivate the respective generation correctly
How to combine the skills of older people from the analog world with the skills of younger people from the digital world and exploit their maximum potential

Generation-specific marketing -
How to find the right marketing mix for every generation and every product

How to use the right communication channels for each generation
Generational diversity & generational responsibility
What does Generation Alpha expect?
Trends and attitudes of future generations
How do you do justice to all generations?

Further topics:

Organizational psychology in the company: What you can learn from generational research for your recruiting
Psychology on the Internet - What you can learn from generational research for target group-oriented marketing
Cyberpsychology in the world of work: What we need to know about the effects of internet consumption

References & Press

“Rüdiger Maas is the best-known generation researcher in Germany”
focus

“Rüdiger Maas is Germany's Generation Z expert.”
ARD

“Rüdiger Maas is the best-known Generation Z researcher.”
WELT

“The well-known psychologist Rüdiger Maas is the expert on Generation Z and Alpha in Germany.”
Jens Hermann (BB Radio)

“Generation researcher Rüdiger Maas explains the advantages of being a grandparent.”
WDR Planet Wissen

“Psychologist Rüdiger Maas knows Generation Z like no other.”
Thomas Koschwitz

“Psychologist and generation researcher Rüdiger Maas is Germany's generation researcher.”
Brigitte Theile

“Rüdiger Maas from Augsburg. This scientist has dealt with Generation Z.”
Harald Martenstein

“Absolutely top keynote!”
Warner Bros.

“A scientist that even I listen to”
Thomas Gottschalk

“Rüdiger Maas is probably the best-known generation researcher in Germany”
Constantin Schreiber (tagessschau)

“Rüdiger Maas is a great advisor. He was able to answer every question he was asked in a professional and well-founded manner. You can tell that he has dealt intensively with the topics presented!”
J. Mueller

“In my opinion one of the best keynote speakers in Germany!”
Gökhan Ömer

“The very interesting and exciting keynote speech by Mr. Maas brought many aha-effects for a better understanding of Generation Z, both for the daily work environment and for the private sphere. Absolutely recommendable!”
Guido Matzka, Association of Statutory Health Insurance Physicians of Bavaria (KVB)

“The comparison of the different generations - backed up with facts and figures - was extremely interesting. I recognized myself, but also team members!”
Gabriele S., Association of Statutory Health Insurance Physicians of Bavaria (KVB)

Publications

Generation Z für Personaler und Führungskräfte: Ergebnisse der Generation-Thinking-Studie

ISBN : 978-3446462243

34.90 €

Cyberpsychologie in der Arbeitswelt: Was Führungskräfte über die Auswirkungen des Internetkonsums wissen müssen

ISBN : 978-3446466661

39.99 €

Amazon: Cyberpsychologie in der Arbeitswelt: Was Führungskräfte über die Auswirkungen des Internetkonsums wissen müssen

Neueste Generationenforschung in ökonomischer Perspektive: Reichen Generation X, Y, Z zur Beschreibung der Wirklichkeit aus?

ISBN : 978-3170411142

35.00 €

Generation lebensunfähig: Wie unsere Kinder um ihre Zukunft gebracht werden

ISBN : 978-3969050712

Generation arbeitsunfähig: Wie uns die Jungen zwingen, Arbeit und Gesellschaft jetzt neu zu denken

ISBN : 978-3442317394

22.00 €

Amazon: Generation arbeitsunfähig: Wie uns die Jungen zwingen, Arbeit und Gesellschaft jetzt neu zu denken

Konflikt der Generationen: Boomer, Gen X, Millennials und Gen Z – Wie wir uns wirklich unterscheiden und was das für unsere Zukunft bedeutet

ISBN : 978-3969053331

Generation Alpha: Wie sie tickt und wie Unternehmen sich darauf einstellen sollten

ISBN : 978-3446478657

Dr. Dipl.-Psych. Rüdiger Maas, M. Sc.

Was everything better in the past? - What we can learn from psychology and generational research!