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Speaker

Sascha Lobo

Internet and digital society

Sascha Lobo is a renowned author, speaker, and strategy consultant in the fields of digital society, online communication, and brand strategy. His distinctive voice and analytical sharpness make him a key figure in the German-speaking discourse on digitalization and societal change. As a consultant for companies such as Deutsche Messe, Fraunhofer Gesellschaft, and Volkswagen, he demonstrates how communication can be effectively managed in digital times. Through speeches for companies like Siemens, Lufthansa, and Wincor Nixdorf, he addresses the challenges and opportunities of digital transformation. As an author, columnist, and distinguished internet thinker, he shapes the discourse around digital culture, work, and society. Sascha Lobo is an ideal choice for events on digitalization, media, leadership, and innovation. Book him now for clear insights into the digital future that is already underway.

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Category

Digitalization, Innovation & Future

Languages

de
Sascha Lobo
Entrepreneur Sascha Lobo

  • re:publica 2012 - Sascha Lobo - Überraschungsvortrag

  • re:publica 2011 - Sascha Lobo - Jüngste Erkenntnisse der Trollforschung

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youtube

1.970

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facebook

61.187

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linkedin

103.657

Follower

tiktok

10.341

Follower

instagram

84.700

Follower

Vita

Network. Society. Future: Sascha Lobo – Thought Leader of Digital Transformation

Sascha Lobo is an author, speaker, and strategy consultant specializing in digital society, network communication, and brand strategy. With his distinctive voice, sharp analysis, and pointed style, he is one of the leading figures shaping the German-speaking discourse on digitalization and societal change.

From Brands to Human-Machine Interaction

As a consultant, Sascha Lobo advises companies such as Deutsche Messe, Fraunhofer Society, and Volkswagen, demonstrating how communication can be effectively shaped in the digital era. In his keynotes for companies like Siemens, Lufthansa, and Wincor Nixdorf, he addresses the challenges and opportunities of digital transformation – from social media to the digital workplace.

Author, Columnist, and Award-Winning Digital Thinker

Since 2011, he has been writing the widely-read SPIEGEL column "Mensch-Maschine" ("Man-Machine"). With books such as "Internet – Blessing or Curse," the novel "Strohfeuer," and the award-winning group blog riesenmaschine.de, he has significantly influenced the conversation around digital culture, work, and society. His writings often emerge in collaboration with leading voices from the digital scene – always reflective, provocative, and relevant.

Why Sascha Lobo Is the Ideal Choice for Your Event

  • Visionary thinker and widely recognized columnist
  • Expert in digital communication, internet culture, and societal transformation
  • Consultant for leading companies and organizations
  • Award-winning author (Grimme Online Award, Erik Reger Prize, among others)
  • Perfect for digitalization forums, media events, leadership days, and innovation formats

Book Sascha Lobo now – for clear and compelling insights into a digital future that has already begun.

Topics

Digitalization Disruption Media Transformation Artificial intelligence (AI)
  • Internet and digital society
  • Social media and Web 2.0
  • Future and trends in the digital world
  • Communication and strategy
  • Public and media
  • Brand communication and advertising
  • Work and work organization
  • Motivation and procrastination
  • Further topics by arrangement

References & Press

Awards:

  • 2007 Erik Reger Literature Prize
  • 2006 Grimme Online Award “Culture and Entertainment”
  • 2005 The BOBs - Best of the Blogs: Best Journalistic Blog German, User Award for Riesenmaschine.de

Publications:

  • 2012 Internet blessing or curse
  • 2011 Vocabulary: 698 new words for all situations in life
  • 2010 Flash in the pan
  • 2008 Getting things done - without a shred of self-discipline
  • 2007 Giant machine. The best of the brand new universe
  • 2006 We call it work. The digital bohemians or: intelligent life beyond permanent employment

Blog

Interview with Sascha Lobo
Thumb: Sascha Lobo Sascha Lobo

Interview with Sascha Lobo

Sascha Lobo discusses the challenges of digital transformation in German companies, emphasizing the need for innovation and digital infrastructure. He advocates for a more network-ready approach and the importance of embracing creativity in the business world.

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