Trainer

Simone Allard

LET'S GO - DIVERSITY creates team, turnover and future!

Simone Allard is a renowned keynote speaker, trainer, and coach with over 30 years of experience in sales, resilience, and mental strength. With her unique combination of expertise and empathy, she helps teams improve their sales performance while developing their inner strength. Simone inspires with practical insights and a deep understanding of both economic and emotional processes. Through her long-standing collaboration with Deutsche Bank, she brings solid expertise and customized solutions to sales and leadership practices. Book Simone Allard for inspiring speeches, training sessions, and coaching to rethink your sales approach – strong, human-centered, and successful.

Rates

Vita

Sales Meets Mental Strength: Simone Allard Makes Teams Successful

Simone Allard is a keynote speaker, trainer, and coach with over 30 years of experience in sales, resilience, and mental strength. Her mission: to help people improve their sales performance – while also developing their inner strength. For her, sales success goes far beyond numbers: it starts in the mind – and in the heart.

Inspiring Impulses for Sales & Inner Strength

With practical methodology and deep understanding of both business and emotional processes, Simone Allard captivates audiences at conferences, in trainings, and in coaching sessions. Over 30,000 trained participants and more than 100 keynotes speak for themselves. She delivers compelling strategies showing how mental strength becomes a decisive success factor in sales – especially in challenging times.

Success with Substance – Built on Experience and Expertise

Simone Allard brings over two decades of experience from working with Deutsche Bank – proof of her professional expertise, reliability, and strategic strength. She understands the reality of sales, teamwork, and leadership. Her strength: tailored solutions that work and motivate. Her style: direct, empathetic, and action-oriented.

Why Simone Allard Is Exactly Right for Your Company

Over 30 years of experience in sales, coaching & training
Specialist in mental strength, resilience & sustainable sales performance
More than 30,000 people trained & 100 inspiring keynotes
Combines heart, mind & hands-on practice in every appearance
Ideal for sales events, leadership development & team resilience

Book Simone Allard for your event now – and rethink sales: strong, human, successful!

Topics

Leadership Mental Strength Self-Development Motivation Distribution and sales

Psychology of the Buying Decision – How Customers Really Buy

Why customers don’t decide logically but emotionally – and how salespeople can respond to it
How to lead conversations in which customers feel understood and trust is created
How salespeople recognize and use customers’ thinking and decision patterns in a targeted way

Assertiveness and Healthy Toughness in Sales

How salespeople clearly represent their goals and lead conversations confidently on equal footing
Why standing firm in sales creates trust, commitment, and more closed deals
How salespeople learn to accept “no,” stay persistent, and reduce price negotiations

Structure, Focus, and Mental Strength in Sales

How structure in the sales routine creates clarity, priorities, and consistent execution
How salespeople maintain focus and direct their energy toward the most important customers and opportunities
How motivation in sales develops and how teams learn to deal professionally with setbacks

References & Press

Company references:

Dellbrücker Volksbank
Deutsche Bank
Commerzbank
IHK Cologne
LBS Münster
Sonntagsclub
Sticks & Stones
UniCredit
Wirtschaftsweiber e. V.
etc.

"That's infotainment! Simone Allard could probably also make the lottery draw a hit. She conveys her knowledge competently, clearly and with great commitment in an entertaining infoshow. Always garnished with little episodes from the 'Kölsche Klüngel'. Everyone was thrilled!"
Carla Diepenbeck, DJane, "Die Berlinautin"

"Simone Allard's workshop was very informative, entertaining and enriched with humor and easy-to-understand everyday examples. Ms. Allard managed to master the balancing act between the different levels of prior knowledge of an audience that was unfamiliar to her and to pick everyone up and take them along with her. Everyone was able to take away information for themselves, and Ms. Allard readily responded to the questions of the participants and was able to make even complicated issues accessible to everyone with simple examples, not only imparting theoretical knowledge, but also presenting many points of reference that have practical value and can really be implemented. The workshop content is well suited to encouraging further reflection among the participants."
Katharina Heidmann, OptiMyThING

"I can only recommend coaching with Simone! It was a very helpful coaching session that significantly improved my skills for the leadership tasks in my job. She was able to show me very clearly areas that I had not considered before. I am very glad that I had Simone coach me."
Olga Khorkova Head of IT, Horizn Studios

Blog

Simone Allard

27. January 2026

Why Your Sales Conversation Fails – Simone Allard | #nxtKNOWLEDGE Podcast | #26

Sales Doesn’t Start With Words — It Starts With Presence

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Simone Allard

24. May 2024

How do YOU and OTHERS tick?

Understanding mental health involves recognizing our own thoughts, feelings, and interactions with others. Profiling helps analyze behaviors to improve communication, resolve conflicts, and strengthen relationships. This approach can enhance sales techniques, networking, career planning, and communication skills, benefiting both personal and societal well-being.

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Simone Allard

LET'S GO - DIVERSITY creates team, turnover and future!