Stefan Endrös

The new credo - credibility as a success factor in communication!

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Marketing, Media & PR

Languages

de
Stefan Endrös
Entrepreneur Stefan Endrös

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Vita

Stefan Endrös, media maker, storyteller, philosopher, author & keynote speaker, is managing partner of Journal International - The Home of Content, one of the leading content providers and corporate publishing companies. Based on his many years of journalistic and strategic background, Stefan Endrös is one of the creative industry personalities for innovative marketing/content and media concepts in the field of customer, business and premium communication. He has been active for many years with specialist publications, expert contributions, lectures, seminars, including "Medientage" (Media Days), in further education and as a book author. The renowned annual “SignsAward - Zeichen setzen in der Kommunikation” (SignsAward - Setting Signs in Communication), which he initiated, and the corresponding publications are regarded as a kind of German “Oscar” in the world of communication. In his lectures, he inspires his audience with a multitude of practical examples of what will be important in the communication of the future, as well as the dos and don'ts. He knows how to raise awareness of how important it is to have the right communication strategy in an age of information overkill in order to generate attention and achieve visibility.

 

Topics

The new credo - 
Out of information overkill and the credibility crisis

  • Fake or fact - How important it is to communicate credibly and what matters
  • What you need to pay attention to in order to reach your target group and be taken seriously
  • How to develop, implement and place your messages in order to be seen and understood

Target group-oriented communication at eye level

  • Which target group do you want to address and how do you find the right topics for them
  • How to prepare your values and content to reach people, win them over and build trust
  • How to increase the loyalty of your employees and customers and boost your company's growth in 3 steps

How to use the right tools & techniques to transform your communication strategy and make it fit for the future

  • LinkedIn, YouTube, Instagram, Facebook, website & co. What are the right communication channels for your target group & message
  • AI, ChatGPT & SEO - how to support and drive your communication with the right technical tools
  • How to attract attention, get noticed and be at the forefront in the strategic interplay of all possibilities 

References & Press

Companies

  • ERGO
  • VR Banks,
  • Coop Switzerland
  • Toom
  • Knorr-Bremse
  • Krauss-Maffei
  • thüga and many more

 

“He was already warning against fake news and the disintegration of public discourse when others still believed in the perfect world of communication. Stefan Endrös is not only a successful super-professional in the media industry, he is also a forward-thinker of the communication society. He has been warning of growing polarization and new ideological divides for years. But he does so neither with a raised index finger nor with apocalyptic admonition. Instead, Endrös is a bridge-builder in communication. Not a know-it-all, but a do-gooder. For years - long before purpose debates and authenticity seminars - he has relied on something wonderfully old-fashioned: integrity and credibility. And because he goes around media land like a preacher with this attitude, he has become the “good guy” of our cynical industry for many. Stefan Endrös invented the SignsAward 10 years ago to provide a forum for his basic attitude of honest persuasive communication. Since then, Germany's great sign-setter award has honored people from very different spheres who have achieved extraordinary communication in this spirit - politicians and pop musicians, sportsmen and sportswomen, lateral thinkers and business leaders. Stefan Endrös is therefore not only a successful service provider for clients. It is also a service provider to the political culture. It is the fundamental things of communication, the European things, that are currently needed more than ever: truth, openness, freedom, human rights, tolerance and communication. This is exactly what Stefan Endrös stands for.” 
Dr. Wolfram Weimer in the foreword to the book “The New Credo”

Impressions

Expert Marketplace - Stefan Endrös - Impressions 0

Presentation types

  • Factual presentation

  • Impulses and motivation

  • Online lecture

  • Practical relevance

  • Business talk

  • Interview

Required equipment

Projector
Projector
Headset
Headset
Apple notebook
Apple notebook