Dr. phil. Stefan Strauss

Marketing - Media - Myths

Dr. Stefan Strauss, keynote speaker and entrepreneur, is an expert in merging marketing and sales in the digital age. As the inventor of the SMarketing concept, he combines practical strategies, CRM excellence, and inbound marketing. With over 20 years of experience as a professor and entrepreneur, he captivates companies with his analytical acumen and passion for empowering people. Book Dr. Stefan Strauss for inspiring keynotes and workshops to steer your company towards success.

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Vita

Marketing Meets Sales: Dr. Stefan Strauss Thinks Digitally Connected

Dr. phil. Stefan Strauss is a keynote speaker, entrepreneur, and one of the leading minds behind the fusion of marketing and sales in the digital age. As the inventor of the discipline SMarketing, he stands for future-proof communication, measurable business success, and modern CRM strategies – practical, academically grounded, and with a charming eye for what truly matters.

CRM, Inbound & SMarketing – Strategies That Truly Work

At age 21, Stefan Strauss founded his first web agency – counting WDR and ARD among his early clients. Later, as a professor at FOM University and researcher at KCM², he developed the concept of SMarketing: the intelligent integration of marketing and sales. Today, he applies this knowledge at his agency, STRAUSS MEDIA – a HubSpot Gold Partner specializing in inbound marketing and CRM excellence.

From Professor to Practitioner – Experience With Depth

Over 20,000 students have benefited from Dr. Strauss’s teaching during his academic career – always practice-oriented, visionary, and analytically sharp. Today, he inspires companies as a consultant, speaker, and trainer who want to align customer-centricity with digital processes. His approach: clear, effective, and immediately applicable. His passion: empowering people to achieve more together in marketing and sales.

Why Dr. Stefan Strauss Is Ideal for Your Organization

Creator of the SMarketing concept – the fusion of marketing & sales
HubSpot Gold Partner & expert in CRM and inbound strategies
Professor, researcher & entrepreneur with 20+ years of experience
Keynotes with practical relevance, clarity & charming honesty
Ideal for digital strategy workshops, marketing events & CRM excellence initiatives

Book Dr. Stefan Strauss for your event – and put your marketing & sales on the path to success!

Topics

No blah blah and a lot behind it - online marketing myths revealed

"Not seeing the wood for the trees." - Finally recognizing your own goal
Understanding the world of online marketing - Why the button makes all the difference
Clash of Culture - Why social media is challenging German culture

What makes Google tick - So much more than a search engine

Your company profile as the center of over 50 Google services - How many do you actually know?
Your online reputation - the light and shade of Google reviews
Google Ads rethought - Why YouTube advertising is more efficient than text advertising

What marketing can learn from silent movies: How visual language strengthens your brand

Remembering in images - What feeling do you want to create with your brand's imagery?
Corporate values in images - What symbolism do you use in your company?
Trust in images - How to enhance your company through other brands

SMARKETING: How sales and marketing grew together

Online marketing was yesterday, today inbound is the new magic word
Attract customer contacts like a magnet
How HubSpot as a CRM brings you new customers and makes existing customers makes existing customers happy

References & Press

Extract of company references:

amedes group, Deutscher Galopp Dachverband Galopprennsport, Gedeon Richter Pharma, STADA / Aliud Pharma, Ferring Pharmaceuticals, DMS Deutsche MundgesundheitsStifung GmbH, Goldmann Records, DuMont Mediengruppe, Convista Faktor Zehn, Rheinisch-Westfälischer Genossenschaftsverband, Mercedes-Benz Berlin and Düsseldorf.

LINKEDIN References:

"Stefan Strauss was a guest trainer in my Virtual Assistant student community. He generously prepared and delivered a 3 hour workshop on social media marketing principles and it was very well thought out, researched, and he provided ample opportunities for my students to ask questions and even get personal feedback on their social media presence! The session was conducted over Zoom which meant our students could participate in real time and Stefan created a truly engaging environment. I thank Stefan for sharing his wisdom with our community and wouldn't hesitate to recommend him to anyone needing social media coaching or intel, our students were very happy!"
Hannah Dixon, CEO, The Virtual Excellence Academy: VA & Freelance Coach, Recruiter, 30k+ Global Learners, DEI Integral Youth VA Training Lead, MaNaBu (NPO) Digital Nomad of 15 yrs CEO

"Dr. Stefan Strauss is a super competent trainer with a high level of practical relevance. It doesn't get boring for a minute and he answers all questions simply and comprehensibly." Alexandra Megid, VP Marketing Healthy Snacks/MD CornyVP Marketing Healthy Snacks/MD Corny

"In February 2018, I attended the IHK E-Commerce Manager course in Düsseldorf and I am very impressed with Mr. Strauss and his way of conveying the content. For me personally, Mr. Strauss' units were the most valuable of the course, as they were incredibly practice-oriented and lively. A clear recommendation for anyone working in online marketing or e-commerce."
Daniel Walendy, Strategic Account Manager E-Commerce WD-40

-->Over20 Linkedin references

-->Over80 Google references

Awards:

2004 Company Founder of the Year, awarded by Handelsblatt and BJU (now DIE JUNGEN UNTERNEHMER)
2011 Appointed Professor of Marketing and Media Management at FOM
2013 BCW(FOM) Foundation Award for excellent teaching, Professor of the Year