Dr. phil. Stefan Strauss

"Marketing - Media - Myths"

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Marketing, Media & PR

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Dr. phil. Stefan Strauss
Trainer Dr. phil. Stefan Strauss
  • Prof. Dr. phil. Stefan Strauß eröffnet das Wintersemester 2014 der FOM Köln

  • FOM Absolventenverabschiedung, Flora Köln, 19.11.2014, Prof. Dr. phil. Stefan Strauss

  • "Klout", Vortrag von Prof. Dr. phil. Stefan Strauß, IHK Köln, 21.05.2014, "Fesselndes Marketing"

  • Internetwoche 7 - IHK Köln: Online Marketing & Social Media Manager Zertifikat (IHK), Prof. Strauß

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Vita

Dr Stefan Strauss knows the world of marketing in all its facets. He founded his first web agency in 1999 at the age of 21 and helped clients such as WDR and ARD to achieve greater visibility in a newly emerging medium. His appointment as Professor of Business Administration at the FOM in 2011 enabled him to support both his clients and more than 20,000 students. In addition to his teaching activities, Stefan Strauss conducted research at the KCM (Competence Centre for Marketing and Media Management) and recognised the necessary fusion between sales and marketing in the digital age. A new discipline emerged: SMarketing. After finishing his teaching career, he applied this realisation in a new agency with a focus on inbound marketing. He has been a successful Hubspot CRM Gold Partner since 2020. In his keynotes, workshops and consultations, Stefan Strauss inspires his participants with his charming honesty, in-depth expertise and concrete recommendations. His clients include all companies that have realised that customer relationship management is digital gold. In addition to marketing, Stefan Strauss loves the German silent film of the 1920s and is one of the few experts in this field.
 

Topics

No blah blah and a lot behind it - online marketing myths revealed

  • "Can't see the wood for the trees." - Finally recognising your own goal
  • Understanding the world of online marketing - Why the button makes all the difference 
  • Clash of culture - Why social media is challenging German culture


What makes Google tick - So much more than a search engine

  • Your company profile as the centre of over 50 Google services - How many do you actually know?
  • Your online reputation - light and shade in Google reviews 
  • Google Ads rethought - Why YouTube advertising is more efficient than text advertising

 

What marketing can learn from silent film: How visual language strengthens your brand  

  • Remembering in images - What feeling do you want to create with the imagery of your brand? 
  • Corporate values in images - What symbolism do you use in your company?
  • Trust in images - How to enhance your company through other brands

References & Press

Extract of company references:
amedes group, Deutscher Galopp Dachverband Galopprennsport, Gedeon Richter Pharma, STADA / Aliud Pharma, Ferring Pharmaceuticals, DMS Deutsche MundgesundheitsStifung GmbH, Goldmann Records, DuMont Mediengruppe, Convista Faktor Zehn, Rheinisch-Westfälischer Genossenschaftsverband, Mercedes Benz Berlin and Düsseldorf. 
 

From LINKEDIN references:

 

"Stefan Strauss war ein Gasttrainer in meiner Virtual Assistant Studentengemeinschaft. Er hat großzügigerweise einen dreistündigen Workshop über die Prinzipien des Social Media Marketings vorbereitet und durchgeführt, der sehr gut durchdacht und recherchiert war und meinen Studenten reichlich Gelegenheit bot, Fragen zu stellen und sogar persönliches Feedback zu ihrer Social Media-Präsenz zu erhalten! Die Sitzung wurde über Zoom durchgeführt, was bedeutete, dass unsere Studenten in Echtzeit teilnehmen konnten, und Stefan schuf eine wirklich fesselnde Umgebung. Ich danke Stefan dafür, dass er sein Wissen mit unserer Community geteilt hat und würde nicht zögern, ihn jedem zu empfehlen, der ein Social-Media-Coaching oder -Informationen benötigt - unsere Studenten waren sehr zufrieden!" Hannah Dixon, Geschäftsführerin, The Virtual Excellence Academy: VA & Freelance Coach, Recruiter, 30k+ Global Learners, DEI Integral Youth VA Training Lead, MaNaBu (NPO) Digital Nomad of 15 yrs CEO



"Dr Stefan Strauss is a super competent trainer with a high level of practical relevance. There's never a dull moment and he answers all questions simply and clearly." Alexandra Megid, VP Marketing Healthy Snacks/MD CornyVP Marketing Healthy Snacks/MD Corny

 


"In February 2018, I attended the IHK E-Commerce Manager course in Düsseldorf and am very impressed with Mr Strauss and his way of teaching the content. For me personally, Mr Strauss' units were the most valuable of the course, as they were incredibly practice-oriented and lively. A clear recommendation for anyone working in online marketing or e-commerce." Daniel Walendy, Strategic Account Manager E-Commerce WD-40

 


-->Over 20 Linkedin references

-->Over 80 Google references

 

Awards:
2004 Company Founder of the Year, awarded by Handelsblatt and BJU (today DIE JUNGEN UNTERNEHMER)
2011 Appointment as Professor for Marketing and Media Management FOM
2013 BCW(FOM) Foundation Award for Excellent Teaching, Professor of the Year

Publications

book

Albin Grau - Biografie und OUvre

ISBN : 3943157024

48.00 €

amazon
book

Open Source

ISBN : 9783639081510

49.00 €

amazon

Podcasts

Campus Frauengesundheit, Gedeon Richter Pharma

Social Media Basics

Campus Frauengesundheit - Gedeon Richter Pharma

Social Media für Fortgeschrittene

Eigene Vodcast/Podcast-Sendung "42MinMarketing" der STRAUSS MEDIA GmbH

Green Marketing

Keynote beim Rheinisch-Westfälischen Genossenschaftsverband

Das 4E-Prinzip: Engagement, Emotion, Edgerank und Endorsement

Soundcloud

Stefan Strauß

Impressions

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Presentation types

  • Infotainment

  • Impulses and motivation

  • Audience interaction

  • Online lecture

  • Specialized lecture

  • Practical relevance

  • Factual presentation

  • Workshop

  • Show-Act

Required equipment

Internet/WiFi
Internet/WiFi
Projector
Projector
Windows notebook
Windows notebook
Microphone
Microphone