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Dr. Yasemin Yazan is an entrepreneur, bestselling author, academic, and one of the most in-demand experts in neuroscience-based change management and digital transformation in the corporate world. With a PhD in adult education, she bridges the gap between cutting-edge research and practical application—bringing inspiration, momentum, and transformation.
With over 3,000 days of hands-on experience in transformation, digitalization, and marketing, she has spent more than 15 years helping international organizations implement impactful, lasting change. Her specialty: brain-friendly organizational development that pays off not only in numbers, but also in mindset and culture.
As a multi-award-winning speaker, editor, and internationally recognized media expert, she has shared the stage with global icons such as Michael Douglas, Charlie Sheen, Tony Robbins, and Mel Gibson—reaching audiences of over 10,000 people worldwide. She is a trailblazer for decision-makers who don’t just want to understand change, but actively drive it.
Book Dr. Yasemin Yazan now—and experience transformation in a new way: grounded in science, inspiring, and brain-friendly.
Future Skills: Mastering the challenges of the 21st century - developing key qualifications - shaping the future
Neuroscience meets artificial intelligence: understanding how the brain and AI work - optimizing learning processes - shaping the future of work
Digital resilience: understanding health management in the digital age - taking preventive measures - shaping sustainable health
Further topics:
Future marketing - A brain-friendly approach to market leadership with AI
Silicon Valley Mindset - Pioneering spirit for success
Silicon Valley Mindset - Pioneering spirit & innovation for success
Clients:
Lufthansa, DB HR Solutions, Wall Street Institute, Evonik, ODDO BHF Bank, Süwag (E.ON), Volkswagen, Placetel (Cisco), SKY
Awards:
"During our collaboration on the network business optimization project to implement a workforce management system, especially in the design of the change process to achieve sustainable change, I experienced Yasemin Yazan's absolute feel for people: in an impressive way, she captures the essential interests and issues as well as the fears and concerns of key people."
Wolfgang Geis, Head of Asset Management, Syna GmbH
"A woman who delivers what she promises!"
The BOSStalk
"Yasemin Yazan, Speaker & Expert for Transformation is an International Keynote Speaker & World's #1 Authority for Change Management & Digital Transformation. She combines short-term visible success with sustainable cultural development to show CEOs, entrepreneurs and companies how to dominate their market."
Business Booster Today
The text discusses the importance of developing a strong corporate culture to attract and retain skilled workers, contrasting traditional recruiting methods with innovative approaches. It emphasizes the need for proactive solutions and outlines five steps for success. The key lies in continuous development of corporate culture to adapt to changing market conditions.
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