Expert Marketplace -  Gabriele  Horcher - Portrait
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Gabriele Horcher, communication scientist, entrepreneur, Keynote Speakerin and best-selling authoress, is a in demand Expertin for the future of communication. She lectures among other things at the university Mittweida (FH) within the range media as well as at the BiTS - Business and information Technology School. Gabriele Horcher has been working as a communications expert in the IT and high-tech industry for 30 years. Today she is managing partner of the communications agency Möller Horcher. Her clients include well-known small and medium-sized companies as well as international corporations. With her book „Espresso Principle“, the author has received a great deal of attention for her topic. As a source of inspiration, she inspires her audience at events, trade fairs and congresses with her scientific know-how paired with many practical examples. She knows how to make complex topics understandable in an infotainment style. Gabriele Horcher gives courage to actively shape change.

Themen

AI – (R)Evolution in communication

  • Is AI more risk or more opportunity?
  • What you can adapt from existing AI applications for your business
  • How you can tell whether your customer is already using AI and what this means for you
  • How and when do you have to use AI as a communication channel to communicate with your customers


Communication 2030 –
Understanding what goes, what stays, what comes

  • Which psychological effects influence decisions
  • How to use the psychological effects of the communication channels in an optimal way
  • How you can communicate more precisely with system and measurably increase your sales


Thought Leadership – How to become an opinion leader

  • Which psychological effects influence decisions
  • How to use the psychological effects of the communication channels in an optimal way
  • How you can communicate more precisely with system and measurably increase your sales


Further topics:

  • Future Communication –
    Transformation of Communication

  • Communication in the crisis – Dos and Don`ts

Referenzen

Acoustic (ehemals IBM Watson Marketing), Amadeus Verlag GmbH, BIEG Hessen GmbH, CDH Mitte – Wirtschaftsverband für Handelsvermittlung und, Vertrieb Hessen, Thüringen und Rheinland-Pfalz e.V., Consulto – Recht, Wirtschaft, Steuern, Convento GmbH, Deutsche Messe AG, forcont business technology GmbH, HA Hessen Agentur GmbH, Haufe-Lexware GmbH, Hochschule Aalen – Technik und Wirtschaft, IHK Offenbach, Infopark AG, Internationale Berufsakademie der F+U Unternehmensgruppe GmbH, KuppingerCole Analysts AG, Know How! AG, Kongress Media GmbH, Macromedia GmbH – Campus Köln, Mainova AG – InnovationsPlattform, Management Forum, Starnberg marcapo GmbH, Mastersolution AG, Neue Deutsche Kongress GmbH, opta data dialog GmbH, Publicis Media GmbH, Quadriga Media GmbH, RKW Hessen GmbH, SC-Networks GmbH, SMILE Communication GmbH, Spectaris – Deutscher Industrieverband für Optik, Photonik, Analysen- und Medizintechnik, Swiss CRM-Institut GmbH, Westfalenhallen Dortmund GmbH


„Many thanks for the exciting speech!“ Laura K.

„Thank you very much for your stimulating and entertaining presentation.
I enjoyed it very much.“ Peter T.

„Thank you very much for the interesting lecture about AI.“ Corinna M.
„Your speech was brilliant!“ Mathias B.

„Many thanks for the gripping presentation.“ Andreas H.

Impressionen

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Technik

The following technical support is required:

Beamer

Laptop

The presentation contains sound or film sequences

Der Referent wünscht folgende Art von Mikrofon ab 30 Personen:

Headset

Operating system:

Windows

The following equipment is required:

Other:

Präsentation 16:9; Tisch für Laptop; Vorschaumonitor;

The speaker has the following requirements for the backstage room:

Wasser ohne Kohlensäure