"Emotional B2B selling is not just a new method of selling. It is an approach that makes it much easier than expected to achieve good deals and/or business relationships that have long-term benefits for both parties. If you know how to use it consciously." Sales Excellence (Springer Verlag)

Excerpt from company references:

"Christian trained an empathetic view of our customers with us. In the beginning, the process was not easy for us because we moved outside our comfort zone. But that's exactly what increased our turnover and profit by a double-digit percentage." 
Bernhard Schimunek, Managing Director, SSI International

"We spent so much money on expensive training courses for so long, little of which was put into practice. This is something completely different. We will start with the first things immediately."
Dieter Moll, Technical Sales and Product Management, Association of German Engineers (VDI)

"With this personal e-mail, I would like to thank you very much - not only for the content. Rather, I would like to thank you for your personality, your openness and your motivation. Not the motivation that you try to awaken in US, but your very personal motivation, which every person who listens to you as a 'student' immediately recognizes. The content is important - but paired with the motivating and rousing qualities of the past decades, it is far more important and memorable." 
Erkan Isgoeren, Plant Sales, TECTRION GmbH