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Speaker

Prof. Dr. Dirk Zupancic

Sustainable business success through sales drive

Prof. Dr. Dirk Zupancic is a leading expert in strategic sales and customer-centric leadership with over 20 years of experience as a speaker, consultant, and coach. His clear mission is "Sales Drive," focusing on customer-oriented solutions and excellent sales leadership. With analytical sharpness and pragmatic implementation skills, he inspires both executives and sales teams. Prof. Dr. Zupancic is ideal for sales kick-offs, strategy meetings, and leadership forums, as he delivers scientifically-based concepts that have been entrepreneurially tested and effectively communicated. Book him for keynote speeches with depth, strategy, and Sales Drive to make your company future-ready.

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Category

Sales, Service & Sales Management

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Prof. Dr. Dirk Zupancic
Speaker Prof. Dr. Dirk Zupancic

  • DZP Sales Drive Tipp Nr. 1: Vertrieb als Minimumfaktor

  • Knallhart Nachgefragt mit Sales-Drive-Experte Dirk Zupancic

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Vita

Prof. Dr. Dirk Zupancic – Strategy Consultant for Sales & Sales Drive

Prof. Dr. Dirk Zupancic is one of the leading experts in strategic sales, customer-centric leadership, and sustainable business growth. As a speaker, consultant, and coach, he has been helping companies optimize their sales performance for over 20 years – even in economically challenging times.

Sales Orientation with Substance – Scientifically Grounded & Highly Practical

His career began at the renowned University of St. Gallen, where he developed his expertise in strategic sales. For eight years, he served as CEO and President of a private business school. Today, he supports companies as a speaker, consultant, and supervisory board member – with a clear mission: Sales Drive! His focus is on customer-centric solutions, excellent sales leadership, and measurable results.

Over 20 Years of Experience as Speaker, Coach, and Business Advisor

With sharp analysis and a pragmatic approach, Prof. Dr. Zupancic inspires both executives and sales teams. His keynotes are powerful, clear, and solution-driven – targeting the strategic realignment of sales where others leave off.

Why You Should Book Prof. Dr. Dirk Zupancic for Your Event

  • Leading expert in strategic sales and customer-oriented growth
  • Sales impulses for tough markets and transformation phases
  • Ideal for sales kick-offs, strategy meetings, and leadership forums
  • Scientifically grounded, entrepreneurially tested, and highly impactful
  • Supports leaders in building Sales Driven Organizations

Are you looking for a speaker who redefines sales thinking and prepares your company for the future?
Then Prof. Dr. Dirk Zupancic is your perfect partner – for keynotes with depth, strategy, and real sales drive.

Topics

Dirk Zupancic stands for topics with substance. Facts and experience count for him. He adapts his content and methods individually to his target groups. He addresses top managers and executives just as successfully as sales people.

Successful company growth

  • How to identify the growth drivers for your business
  • How to focus your company on growth
  • How to systematically and sustainably bring about growth with the right strategy

Top performance in sales

  • How to identify the relevant skills for top performance
  • How to optimally develop your sales staff and managers
  • Which barriers you have to remove in the process

Digitalization in sales

  • What remains when the dust of digitization has settled
  • How to implement the three relevant strategy concepts in the sales of the future digitally and personally
  • How to recognize which sales people are shaping the future of sales

Key Account Management

  • How to deal with your most important customers in the right way and remain or become successful.
  • How to optimally support the St. Gallen KAM concept, co-developed by Dirk Zupancic
  • What barriers prevent most companies from running an effective KAM

Further Sales Drive topics gladly on request!

References & Press


ABB, BASF, Bayer, Bogner, Bombardier Transportation, Clariant AG, E.ON, GEZE, Grundfos, Hilti, Lanxess, Swisscom AG, ThyssenKrupp, URSA, ratiopharm, Adecco, John Deere, GWF AG, AVL List, Neue Leben, Helsana, Hoffmann Fördertechnik, Mahle, Nabtesco, KAO, Vincorion, many medium-sized companies and SMEs

This is what participants of his events say:

"A day with Dirk Zupancic on Key Account Management is a highlight for me, as I can use very much tools information directly in my professional life and I am very grateful for that!"

 

"Very good participant interaction. He fully addresses our topics and adds real value."

 

"Fulminant impulse lecture."

"Clarity and pace are unparalleled with him."

 

"Mr. Zupancic was highly attuned to the industry and adapted the content accordingly. His presentation was extremely understandable, credible and practical."

 

"Dirk Zupancic is easy-going and natural. His presentations and the discussions with him have a lot of depth."

 

"Scientific findings translated into tactics and tricks for practitioners."

 

"Clear and honest words that (hit) the audience."

 

 

 

Publications

Cover: Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen

Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen

ISBN : 3658139005

32.99 €

Amazon: Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen
Cover: Spitzenleistungen im Key Account Management: Das St. Galler KAM-Konzept

Spitzenleistungen im Key Account Management: Das St. Galler KAM-Konzept

ISBN : 3800665182

49.80 €

Amazon: Spitzenleistungen im Key Account Management: Das St. Galler KAM-Konzept
Cover: Spitzenleistungen im Vertrieb: Optimierungen im Vertriebs- und Kundenmanagement. Mit Handlungsempfehlungen

Spitzenleistungen im Vertrieb: Optimierungen im Vertriebs- und Kundenmanagement. Mit Handlungsempfehlungen

ISBN : 9783834904720

64.99 €

Amazon: Spitzenleistungen im Vertrieb: Optimierungen im Vertriebs- und Kundenmanagement. Mit Handlungsempfehlungen
Cover: Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen

Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen

ISBN : 978-3658139001

29.98 €

Blog

Key Account Management Reloaded
Thumb: Prof. Dr. Dirk Zupancic Prof. Dr. Dirk Zupancic

Key Account Management Reloaded

Key Account Management is crucial for strategic customers, yet not fully optimized in all companies. Businesses now face challenges like evolving customer demands and global markets, requiring a professional approach to KAM for competitive advantage and customer-centricity.

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Prof. Dr. Dirk Zupancic - Growth and Competitive Advantages through Sales
Thumb: Prof. Dr. Dirk Zupancic Prof. Dr. Dirk Zupancic

Prof. Dr. Dirk Zupancic - Growth and Competitive Advantages through Sales

The text discusses the concept of being a "Sales Driven Company" and outlines the key components and strategies needed for success in sales-driven businesses, emphasizing the importance of differentiation, customer value, diligence, customer segmentation, and going the extra mile. Prof. Dr. Dirk Zupancic provides insights and guidance on developing Sales Drive for competitive advantages and growth.

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sales-driven-company-how-to-align-your-company-with-a-focus-on-sales
Thumb: Prof. Dr. Dirk Zupancic Prof. Dr. Dirk Zupancic

sales-driven-company-how-to-align-your-company-with-a-focus-on-sales

Prof. Dr. Reinhold Würth emphasizes that 95% of their core competence lies in sales. Companies can benefit by focusing on sales as a key differentiator, integrating it strategically, structurally, and culturally. Dr. Dirk Zupancic provides insights on transforming into a Sales Driven Company.

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Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Flipchart
Flipchart
Equipment: Presentation Case
Presentation Case