Felix Beilharz

If you don't get Generation Z, you lose!

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The business law graduate focuses on the opportunities that digitalization offers companies. He has published eleven books, some of which have made it into the top 20 of the Amazon bestseller list - a rarity for specialist books. The trade journal w&v calls him one of the “top influencers in online marketing” and a “digital opinion leader you should know”. He is the “online expert” for the ZEIT and Süddeutsche newspapers. He teaches online marketing and social media at several universities and colleges, trains companies, authorities and organizations and is booked as a speaker in Europe and the USA. He is therefore regarded as one of the “best-known experts for online marketing” (Rhein Main Presse). Further training at Harvard and Cornell Universities, his appointment as a LinkedIn Learning Instructor and as a XING Insider round off his profile.

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Vita

Mehr Infos

Topics

Employee recruitment in digital times

Why traditional recruiting is dead and what really works today
How trainees, specialists and managers move digitally through the web - and how companies find them there
How companies are building an unbeatable employer brand via digital media

“TikTok, Bibi, Gronkh & Co. - If you don't understand Generation Z, you lose!”

A multimedia journey through the digital everyday life of generations Y and Z
What makes tomorrow's customers and employees tick
What companies need to do to avoid losing touch

Marketing of the future

Marketing from the past to today to tomorrow
How AI and VR are changing the world
What skills entrepreneurs and marketing professionals need now

References & Press

Felix Beilharz is a regular guest in the media, including ARD, ZDF, WDR, RTL, SAT.1, VOX, ProSieben, NDR, SWR, Handelsblatt, FAZ, ZEIT, WELT, Süddeutsche Zeitung and Deutschlandfunk.

His clients include medium-sized market leaders such as Vorwerk or Vaillant, financial institutions such as LBS or Sparkassen and Volksbanken, corporations such as Lufthansa, Bertelsmann, Bayer, OTTO or Deutsche Post as well as public institutions such as the State Media Authority.

“We wanted a refreshing, entertaining and motivating presentation that would not only inform the 200 managers about Generation Z, but also inspire them. That's exactly what we got - top!”
Sarah Oechsler, Deutsche Telekom Technology

“Thank you very much for your great presentation. You summarized the effects of digitization in an impressive, understandable and entertaining way, illustrated them with current examples and at the same time encouraged us to face up to the changes. We are delighted to have chosen you as our keynote speaker.”
Klaus Riester, Union Investment