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Florian Wassel is an entrepreneur, digital strategist, and leading thinker in B2B digital transformation. As the CEO and founder of the digital agency TOWA, he has been guiding renowned industrial companies, mid-sized businesses, and financial service providers into the digital future for over a decade. With courage, strategic foresight, and real entrepreneurial spirit, he successfully drives the transformation of marketing, sales, and e-commerce for hidden champions. His talks are dynamic, inspiring, and above all – grounded in practice.
While studying business at Zeppelin University in Friedrichshafen, Florian Wassel founded TOWA. Today – more than 14 years later – the agency employs over 120 digital talents. Clients like voestalpine, ALPLA, LENZING AG, Hydro, and BTV Bank rely on his expertise in digital transformation. As CEO, Florian Wassel brings not only entrepreneurial focus but also cultural change and digital innovation into established companies.
In addition to his role at TOWA, Florian Wassel serves on the supervisory board of Huber Holding AG and was an active member of the national board of Junge Wirtschaft for many years. In consulting sessions and keynotes, he stands out for his ability to connect digital strategy with entrepreneurial pragmatism. His presentations deliver insights with substance – always with a focus on what’s feasible. He inspires leaders and teams to think boldly, break away from conventional paths, and fully seize digital opportunities.
Book Florian Wassel as a keynote speaker, advisor, or strategic partner for your digital transformation journey. Reach out now for a non-binding inquiry!
Marketing loves sales -
New customer needs in the environment of B2B champions
Digital leadership -
Leading in digital times from tradition to modernity
Employer branding for hidden champions -
How to attract digital talent
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“On Tuesday, February 26, 2019, Florian Wassel revealed the secrets of his success and how to make it to the top in just a few years as part of the event series “Being an entrepreneur today”. He was just 21 years old and a student of economics when he took the plunge into self-employment and founded a digital agency that is now heavily involved in the digital business throughout Austria and beyond under the name TOWA. The event had to be moved from the Sparkassensaal to the Casino Bregenz at short notice due to the large number of attendees. It was the 86th edition of this series of events in cooperation with the Vorarlberg savings banks, Wiener Städtische Versicherung and VN.”
Martin Jäger, Chairman of the Management Board of Sparkasse Bregenz
How TOWA Reached 10 Million in Revenue Without Marketing and Sales
Florian Wassel - How TOWA Reached 10 Million in Revenue Without Marketing and Sales
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