Florian Wassel

Tradition versus modernity - paths into the digital future for hidden champions

Florian Wassel, B.A. in Business Administration, is an expert in digital transformation and a passionate entrepreneur. He studied economics at Zeppelin University in Friedrichshafen and founded TOWA during his bachelor's degree. Now in its 14th year, the company employs more than 120 digital talents and supports hidden champions and B2B companies such as ALPLA, LENZING AG, voestalpine, Hydro and BTV Bank in the digital transformation of marketing, sales and e-commerce. In addition to his role as CEO of TOWA, he is also a digital expert on the Supervisory Board of Huber Holding AG and was a member of the Federal Board of the Young Economy for several years.

In his consultations and presentations, he inspires participants with a firework display of inspiration when it comes to taking traditional companies on the path to modernity. Florian Wassel knows how to take unconventional paths and skillfully set practical impulses from practice for practice. He encourages people to think “outside of the box”.

Rates

Vita

Topics

Marketing loves sales -
New customer needs in the environment of B2B champions

What B2B companies can learn for their organization from Amazon, Netflix and co.
Where and how you can reach your customers on digital channels
How to inspire and win over your customers with digital experiences and service

Digital leadership -
Leading in digital times from tradition to modernity

How to lead correctly under complex conditions
How you can collaborate effectively using agile methods
How to anchor a culture of trust and enable innovation and growth

Employer branding for hidden champions -
How to attract digital talent

What makes a company attractive to talent
How to convince and attract new talent
Where do I reach and communicate with Millennials & Generation Z?

References & Press

Extract from company references:

ALPLA Top Management Conference
AXA Culture Program Conference
BTV Bank
Sparkasse Bregenz
Various keynote speeches at medium-sized companies

Extract from events:

Fifteen Seconds Graz
Eastern Switzerland Personnel Day
Hackbay Nuremberg
versus Festival
OMR 2023
#nxtKNOWLEDGE Knowledge Forum Bolzano 2024
Plastics Center Würzburg
Young Industry Austria Annual Conference 2024

“On Tuesday, February 26, 2019, Florian Wassel revealed the secrets of his success and how to make it to the top in just a few years as part of the event series “Being an entrepreneur today”. He was just 21 years old and a student of economics when he took the plunge into self-employment and founded a digital agency that is now heavily involved in the digital business throughout Austria and beyond under the name TOWA. The event had to be moved from the Sparkassensaal to the Casino Bregenz at short notice due to the large number of attendees. It was the 86th edition of this series of events in cooperation with the Vorarlberg savings banks, Wiener Städtische Versicherung and VN.”
Martin Jäger, Chairman of the Management Board of Sparkasse Bregenz