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Frank Mohr is a sales trainer, speaker, and coach with over 30 years of experience in service, sales, and leadership. His message: Don’t sell the price – sell the value of your service. He shows how salespeople can win new customers and retain existing ones through personality, attitude, and clear communication – without price wars, but with lasting success.
As a top expert in the German-speaking world, Frank Mohr inspires both mid-sized companies and international corporations through trainings, keynotes, and coachings. His strength: conveying sales strategies that are immediately applicable, practical, and highly effective. Participants experience a true mindset shift – toward emotional competence, confidence in selling, and long-term customer loyalty.
Frank Mohr draws on hands-on experience in sales, service, and leadership. He understands the real-world challenges and turns them into innovative, effective concepts. With his clear language, personal approach, and measurable success strategies, he builds trust and motivation – ensuring that participants put ideas into action right away.
As Coaching & Training
Personality Selling - Selling with Personality
Personality Selling - Selling with a System
Personality Selling - Selling with Storytelling
Other topics:
Presenting for Salespeople - Inspire, Convince, Win!
Existing Customers as a Success Factor - How Customers Become Fans
How to Turn AI into a Personal Sales Assistant
"From master electrician to sales professional." Wiesbadener Kurier
"The art of selling is transferable to every service provider and every manufacturing industry." Idsteiner Zeitung
"ACQUISITION KILLS SLOWLY — The sacrilege of presentations!" Hünstetter Nachrichten
Excerpt from company references:
Heinen & Löwenstein, PVS Dental, ZAAG, Deutsche Bank, Withford, Denksportler, Znet, MHI Holding, Dallmayr, EMC, Technogym, Eckelmann, Joh. Clouth, SHK, Wolff & Müller, Messe AG, Domestic & General, PVS Holding, Scanlab, LWK Münster, Syna, Deurag, Integrated Dynamics Engineering, AVL, Gesellschaft für Antriebstechnik, Exercon, Hessenmetall, Rücker AG, EKW Feuerfest, Senator, Advanced Technology Laboratories, Blue Coat, PVS Limburg, Süwag, Interroll, Dreger IT, and many more. m.
Testimonials about the training:
“The intensive training of our sales team (with Frank Mohr) has led to the establishment of a systematic sales process. The various methods and tools we learned from him have clearly increased the persuasiveness of our sales conversations.” Bernhard Schmitt, Head of Sales, Sales Training, Mechanical Engineering
“The excellent, very professional, and dedicated training was not only well-received, but also very well-received by our employees. It has so far led to lasting success, also in terms of communication.” Horst Girolstein and Gerd Höhler, Managing Directors, Electronic Components Sales
“A very inspiring training on the topic of acquisition. Well-founded and without a "chacka" motivation. Thank you!” Jürgen Hetz, Managing Director, Creative Design
“The seminar days were entertaining, and in a very pleasant atmosphere, Frank Mohr excelled at taking the participants by the hand in a friendly manner while still guiding them through the successive learning content in a disciplined manner.” Marc Feger, Key Account Manager, Sales Training, Mechanical Engineering
"Our employees in the internal sales department and in the field gladly adopted the conversation strategies you developed, were able to implement them easily, and report a significant improvement in their conversation skills and goal achievement." Judith Both, Head of HR, Sales Training, Advertising Production
"...We would particularly like to emphasize that, thanks to your confident and authentic personality, you succeeded in gaining the full trust of all participants..." Simona Lerner, Head of HR, Executive Training, Insurance
"...This training was informative and insightful for both the "old hands" and the younger generation of salespeople, and gave them confidence in their conversations." Peter Kochenrath, Managing Director, Sales Training, Toolmaking
"...He embodies what everyone who works with people should master: appreciation, respect, and a great deal of sympathy and empathy. He finds the right words at the right time and gives everyone the attention they need..." Anke Rositzke
"...As a manager, I am very grateful to be able to learn from people like Frank. I can wholeheartedly recommend him." Alexandra Zobel
"...He conveys very clearly and simply how important it is to build a relationship with your counterpart/customer instead of trying to forcefully sell. Anyone who wants to develop from a good salesperson to a top salesperson is in the right place with Frank!" Ute Weyrauch
"Frank is a person who moves people, and what he says reaches exactly where it has its full impact. He builds bridges through communication and helps people interact more appreciatively and better with each other..." Andreas Müller
Impulses and motivation
Audience interaction
Practical relevance
Workshop
Business talk
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