Dr. Hans-Georg Häusel

Dr. Hans-Georg Häusel (graduate psychologist) is a pioneer of neuromarketing and is one of the leading international experts in marketing, sales and management brain research. He studied with the former director of the Max Planck Institute of Psychiatry, Prof. Dr. mult. Johannes Brengelmann on neuropsychological aspects of money and consumer behavior. Based on these findings, he published his first bestseller “Think Limbic ” Understanding the Power of the Unconscious for Marketing, Management and Motivation" in 2000. With this book, he revolutionized marketing and management thinking. He has since written many more business bestsellers on the subject of brain research and selling. His book “Brain View ” Why Customers Buy" was voted one of the 100 best business books of all time by an international jury. The Limbic® model he developed is now regarded as the best and most scientifically sound instrument for recognizing conscious and unconscious life and buying motives as well as for neuropsychological target group segmentation and personality measurement.