Heiner Weigand

Do good. We'll talk about it.

Heiner Weigand, a graduate business economist with a focus on marketing and extensive experience in renowned companies such as BBDO and Hubert Burda Media, has been the owner of the CSR consultancy karmacom since 2010. As an expert in sustainable marketing, he advises companies and NGOs on developing strategies that combine ecological and social responsibility with economic success. He is also a sought-after speaker, author, and board member actively involved in the marketing community of Freiburg/Southern Baden and the Freiburg Think Tank. He has been honored with the SME Award for Social Responsibility in Baden-Württemberg.

Rates

Category

Strategy, Organization & Corporate Development

Languages

de
Heiner Weigand

Vita

The graduate in business administration with a focus on marketing and communication learned the advertising trade at the renowned agency BBDO in Düsseldorf. After working in direct marketing (artegic AG) and the media (Hubert Burda Media), Weigand has owned the CSR consultancy karmacom since 2010. The focus of his consultancy is on developing strategies to generate economic success from ecological and social responsibility. His clients include large and medium-sized companies as well as NPOs. In addition to his consultancy work, Heiner Weigand is a speaker, author and board member of the Freiburg/South Baden marketing community and the Freiburg think tank. Heiner Weigand has also received several awards for the SME award for social responsibility in Baden-Württemberg.

Topics

Toad migration
...or how toads get across the street AND into my pocket.

Sustainability and successful company management only seem to be mutually exclusive. Find out in an entertaining and informative hour how you can use green marketing to make a profit for the environment and your company at the same time.

 

Like a Boss - Sustainability is a matter for the boss.

The green turnaround in companies often ends up being a shaky course, because sustainability is only approached half-heartedly and hesitantly in many places. The result: dissatisfied bosses and employees and a loss of money and image. But there are other ways.

 

Wash me green...
...but don't get me wet."

Advertise authentically - avoid greenwashing. One thing is certain. Sooner or later, it will be discovered who is not telling the truth. In times of fake news and social media, greenwashing not only loses your good image, but also a lot of customers very quickly. But authentic advertising is the key to success.

References & Press

Services

Thinking. Strategy

  • CSR strategy and action planning
  • Stakeholder dialogue
  • Brand analysis and brand positioning
  • Communication and media strategy
  • Workshops and seminars

Speaking. Communication

  • Corporate publishing, CSR reporting, sustainability report
  • Public relations and public relations
  • CSR campaigns
  • Social media
  • Online
    Classic advertising

Acting. Management

  • Personnel development / executive coaching
  • Private public partnership and corporate volunteering
  • Networking with experts in energy optimization and process and product innovation

Impressions

Impressions: Heiner Weigand - 0 Impressions: Heiner Weigand - 1 Impressions: Heiner Weigand - 2

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Microphone
Microphone
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Flipchart
Flipchart