Hermann H. Wala

Successful brands touch, win and move customers' hearts

Hermann H. Wala, owner of WALA STRATEGY & BRAND CONSULTANTS, is a sought-after marketing strategist with extensive experience in senior positions at renowned advertising agencies. He advises medium-sized companies and large corporations such as Gore-Tex, BayWa AG, and ProSieben, and shares his knowledge in inspiring lectures and seminars. As an expert in brand positioning and WE-BRAND, he captivates his audience regularly with practical, vivid, and passionate presentations at universities, academies, and conferences. Hermann H. Wala is the man from practice for practice, offering a true cornucopia of inspiration and insights from over two decades of brand and marketing experience.

Rates

Vita

The Brand Builder for True “WE Power” in Organizations

Hermann H. Wala is an entrepreneur, brand strategist, and keynote speaker with over 20 years of experience in the world of brand leadership. As the founder of WALA STRATEGY & BRAND CONSULTANTS, he advises ambitious SMEs as well as renowned companies such as Gore-Tex, BayWa AG, ProSieben, Sat.1, and Gruner & Jahr. His specialty: strategic brand positioning that inspires, unites, and creates impact – both internally and externally.

From Agency Expertise to Strategic Brand Leadership

Hermann H. Wala gained his expertise in leading marketing roles at global agency powerhouses such as Saatchi & Saatchi and Ogilvy & Mather. With this hands-on experience, he now brings clarity and structure to complex branding processes – developing strategies that make brand identity tangible and position businesses clearly in the market. To him, brand means: attitude, direction, and impact.

Inspiration for Strong “WE Brands”

Whether on conference stages, at universities of applied sciences, or within corporate academies – Hermann H. Wala inspires audiences with his “WE BRAND” concept: a practical framework for strengthening internal brand identity and cultural cohesion. His presentations are passionate, visual, and full of actionable ideas on how companies can turn employees into true brand ambassadors – ensuring brand consistency inside and out.

Why Hermann H. Wala Is the Ideal Speaker for Your Event

20+ Years of Brand Expertise – From top agencies to consulting for major brands
Trusted Advisor to Industry Leaders – Clients include Gore-Tex, BayWa, ProSieben, Gruner & Jahr
Deep Branding Strategy – Focus on positioning, identity, and employee engagement
The “WE BRAND” Concept – Emotional, clear, and practical brand activation
Captivating Speaking Style – Visually compelling, inspiring, and immediately applicable

Empower your brand with fresh energy – with Hermann H. Wala as your keynote speaker, strategy consultant, or event highlight. Contact us now for a non-binding inquiry!

Topics

Brands for eternity in the digital age

More hustle and bustle, more speed, more opportunities! How brands ride the gigantic “wave of change” instead of going under
How to touch, win and move customer hearts in times of digitalization and do so in the long term
How to create innovations, shape the future, break new ground - and strengthen your brand essence at the same time
Why sustainability is becoming the most important task of the 21st century for brands and how you can make your contribution
Corona and then what? How to prepare for a volatile future with foresight today - with joy, courage and passion

WE BRANDS - what makes companies authentic, distinctive and successful in the long term

The 7 tools for creating a WE BRAND and how to change your company sustainably
What makes tomorrow's strong brands radiant
How to give your brand a face and make it a top priority

My brand - how to touch, win and move customers' hearts

How to appeal to all the senses with your brand, generate emotions and win people over
How to credibly embody your values and become an authentic brand
How your customers become fans and thus ambassadors for your brand

Heart brand - How to turn your brand into an experience

How to create, celebrate and emotionally anchor an experience story for your brand
How to enrich your brand with values and bring them to life
How to understand and fulfill the dreams and wishes of your customers and become a brand with a heart

References & Press

“Those who continue their education are better prepared for the future. The event was a huge success. We were fascinated by its dynamism and energy.”
Patrick Molck-Ude, Executive Vice President, T-Mobile International AG & Co. KG

“A must for all managers.”
Christian Götsch, Founder and Managing Director, Experteer GmbH

“His presentation was an absolute highlight of our event. Satisfied participants are his trademark.”
Tobias Mai, Managing Director Sales, Hubert Burda Media

“Hermann Wala is an excellent speaker and entertainer and conveys practical know-how in his captivating presentation.” Stephan Paetow, Deputy

Editor-in-Chief, Focus Magazine

Hermann Wala is an active brand positioning strategist for Focus Online, Marke41 and Unternehmer.de.

Following his bestseller “Meine Marke” (My Brand) and his third book “Ich Endlich Einzigartig” (Me, being finally unique), Wala outlines in his new work “Marken für die Ewigkeit” (Brands for Eternity) how the future of WE BRANDS will work in times of digitalization.

Including Barack Obama, Nobel Prize winner.

Publications

Marken für die Ewigkeit: 7+1 Dinge, die wir aus der Krise lernen können. Mit einem Vorwort von John Strelecky.

ISBN : 386881826X

24.99 €

Amazon: Marken für die Ewigkeit: 7+1 Dinge, die wir aus der Krise lernen können. Mit einem Vorwort von John Strelecky.

Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht

ISBN : 386881745X

24.99 €

Amazon: Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht

Ich, endlich einzigartig: Authentisch. Persönlich. Echt. Wie du zur Marke wirst und im Gedächtnis bleibst

ISBN : 3868817115

19.99 €

Amazon: Ich, endlich einzigartig: Authentisch. Persönlich. Echt. Wie du zur Marke wirst und im Gedächtnis bleibst

Blog

Why the leadership of successful companies must make a change in course.

Hermann H. Wala

17. February 2017

Why the leadership of successful companies must make a change in course.

Generations Y and Z prioritize work-life balance and family compatibility over traditional benefits like company cars. The future of work involves network leadership, agility, and empowering employees, as outlined in Hermann H. Wala's book "Beautiful My World."

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Hermann H. Wala

09. August 2016

The Social Web - New Realities for the Relationship Network of Human, Brand, and Medium

The text discusses the evolution of the World Wide Web from data exchange to Shareconomy, emphasizing the impact of Web 2.0 and the rise of the Social Web. It highlights the shift towards sharing and temporary availability over ownership, urging brands to adapt and shape this culture for long-term success. The Social Web presents new challenges and opportunities for companies in brand building and strategic management. The text concludes by emphasizing the importance of online presence and customer engagement for businesses to thrive in the digital age.

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Hermann H. Wala

Successful brands touch, win and move customers' hearts