Hermann H. Wala

Successful brands touch, win and move customers' hearts

Hermann H. Wala is the owner of WALA STRATEGY & BRAND CONSULTANTS and a passionate entrepreneur. The sought-after marketing strategist advises ambitious SMEs and large companies such as Gore-Tex, BayWa AG, ProSieben, Sat. 1 and Gruner & Jahr. He gained his wealth of experience in senior marketing positions at leading advertising agencies such as Saatchi & Saatchi and Ogilvy & Mather. Hermann H. Wala is a brand positioning strategist and the man from the field for the field. Today he passes on his knowledge in lectures and seminars and is a sought-after keynote speaker at universities, academies and congresses. More than two decades of brand and marketing experience flow into his lectures and are a veritable cornucopia of inspiration and impulses. The topic of WE-BRAND is particularly close to his heart, which he presents passionately, vividly and with a practical focus. His presentations are an absolute highlight and regularly inspire the participants.

Rates

Vita

Topics

Brands for eternity in the digital age

More hustle and bustle, more speed, more opportunities! How brands ride the gigantic “wave of change” instead of going under
How to touch, win and move customer hearts in times of digitalization and do so in the long term
How to create innovations, shape the future, break new ground - and strengthen your brand essence at the same time
Why sustainability is becoming the most important task of the 21st century for brands and how you can make your contribution
Corona and then what? How to prepare for a volatile future with foresight today - with joy, courage and passion

WE BRANDS - what makes companies authentic, distinctive and successful in the long term

The 7 tools for creating a WE BRAND and how to change your company sustainably
What makes tomorrow's strong brands radiant
How to give your brand a face and make it a top priority

My brand - how to touch, win and move customers' hearts

How to appeal to all the senses with your brand, generate emotions and win people over
How to credibly embody your values and become an authentic brand
How your customers become fans and thus ambassadors for your brand

Heart brand - How to turn your brand into an experience

How to create, celebrate and emotionally anchor an experience story for your brand
How to enrich your brand with values and bring them to life
How to understand and fulfill the dreams and wishes of your customers and become a brand with a heart

References & Press

“Those who continue their education are better prepared for the future. The event was a huge success. We were fascinated by its dynamism and energy.”
Patrick Molck-Ude, Executive Vice President, T-Mobile International AG & Co. KG

“A must for all managers.”
Christian Götsch, Founder and Managing Director, Experteer GmbH

“His presentation was an absolute highlight of our event. Satisfied participants are his trademark.”
Tobias Mai, Managing Director Sales, Hubert Burda Media

“Hermann Wala is an excellent speaker and entertainer and conveys practical know-how in his captivating presentation.” Stephan Paetow, Deputy

Editor-in-Chief, Focus Magazine

Hermann Wala is an active brand positioning strategist for Focus Online, Marke41 and Unternehmer.de.

Following his bestseller “Meine Marke” (My Brand) and his third book “Ich Endlich Einzigartig” (Me, being finally unique), Wala outlines in his new work “Marken für die Ewigkeit” (Brands for Eternity) how the future of WE BRANDS will work in times of digitalization.

Including Barack Obama, Nobel Prize winner.

Publications

Marken für die Ewigkeit: 7+1 Dinge, die wir aus der Krise lernen können. Mit einem Vorwort von John Strelecky.

ISBN : 386881826X

24.99 €

Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht

ISBN : 386881745X

24.99 €

Ich, endlich einzigartig: Authentisch. Persönlich. Echt. Wie du zur Marke wirst und im Gedächtnis bleibst

ISBN : 3868817115

19.99 €

Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht. Ein Longseller (8. Auflage)

ISBN : 9783868815184

0.00 €

ICH ENDLICH Einzigartig

ISBN : 9783868817115

0.00 €

Hermann H. Wala

Successful brands touch, win and move customers' hearts