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Jens Wiesehöfer

Understanding Generations!

Jens Wiesehöfer, Director of Research & Client Services, is an expert in market research with a focus on communication and product development for Gen Z, Gen Alpha, and their accompanying caregivers. For over 15 years, he has been advising institutions, companies, and brands in the children, teenagers, and families sector. His expertise ranges from brand development to marketing strategies and campaign implementation. With experience in developing research methods, he offers in-depth knowledge. His clients include Deutsche Bahn, Lufthansa, Fraport, and Sony Music, among others. In workshops and presentations, he impresses with practical knowledge and actionable results. As a sought-after guest at forums, congresses, and trade fairs, he captivates his audience.

Rates

Category

Sales, Service & Sales Management

Languages

de de
Jens Wiesehöfer

Vita

Jens Wiesehöfer, Director Research & Client Services, is a seasoned expert in market research—particularly in the fields of communication and product development for Gen Z, Gen Alpha, and those who accompany them. For over 15 years, he has been advising institutions, companies, and brands with a focus on children, teenagers, and families. His expertise spans from fundamental brand and product development to the creation of positioning and marketing strategies, as well as the initiation of campaigns and events. His extensive experience in developing research tools and methodologies forms the foundation of his deep subject-matter expertise. As a consultant, he has worked with major clients such as Deutsche Bahn, Lufthansa, Fraport, and Sony Music. In his workshops and presentations, Jens captivates participants with hands-on knowledge, diverse methodologies, and actionable insights. He is a welcome speaker at forums, conferences, and trade fairs.

Topics

Generational Development Communication Employer Branding Recruitment Salesfunnel

Employer Branding -
How companies become attractive employer brands

  • What makes your target group tick
  • At which touchpoints you can reach your future employees
  • How you can bring your employer brand to life and become a love brand

Understanding Generation Z -
What drives them and how they communicate

  • Knowledge: The most important insights from international studies on Generation Z
  • Understanding: correctly interpreting needs and taking them into account in development processes
  • Applying: Dos and don'ts in communication with Gen Z

Family first - dealing with the new reality

  • How family orientation permeates all areas of life
  • 7 impulses for family-oriented companies
  • Looking into the future - meta-trends in the context of the family

References & Press

Extract of company references:

  • Deutsche Bahn
  • Lufthansa
  • Fraport
  • Sony Music
  • Ravensburger
  • Messe Berlin
  • HAMA

“Mr. Wiesehöfer gave us very competent and committed advice on the development of strategies and concepts for many marketing projects. He always supported us with inspiring and innovative ideas. Mr. Wiesehöfer was an excellent moderator who always impressed us with creative visualizations and a very pleasant collaboration. The preparation of decision-making documents also demonstrated a high level of professionalism. I would be very happy if we could implement joint projects again in the future.”
Jennifer Haman, Marketing Manager, Deutsche Lufthansa

 

"If you are looking for a strategic visionary
with lots of fresh ideas and know-how about the target groups of kids, teens and families, Jens is the perfect person."
Cornelia Gaumann, Customer Experience Manager, Deutsche Bahn Fernverkehr

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Internet/WiFi
Internet/WiFi
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook