Jens Wiesehöfer, Director Research & Client Services, is a seasoned expert in market research—particularly in the fields of communication and product development for Gen Z, Gen Alpha, and those who accompany them. For over 15 years, he has been advising institutions, companies, and brands with a focus on children, teenagers, and families. His expertise spans from fundamental brand and product development to the creation of positioning and marketing strategies, as well as the initiation of campaigns and events. His extensive experience in developing research tools and methodologies forms the foundation of his deep subject-matter expertise. As a consultant, he has worked with major clients such as Deutsche Bahn, Lufthansa, Fraport, and Sony Music. In his workshops and presentations, Jens captivates participants with hands-on knowledge, diverse methodologies, and actionable insights. He is a welcome speaker at forums, conferences, and trade fairs.
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Jens Wiesehöfer, Director Research & Client Services, is a seasoned expert in market research—particularly in the fields of communication and product development for Gen Z, Gen Alpha, and those who accompany them. For over 15 years, he has been advising institutions, companies, and brands with a focus on children, teenagers, and families. His expertise spans from fundamental brand and product development to the creation of positioning and marketing strategies, as well as the initiation of campaigns and events. His extensive experience in developing research tools and methodologies forms the foundation of his deep subject-matter expertise. As a consultant, he has worked with major clients such as Deutsche Bahn, Lufthansa, Fraport, and Sony Music. In his workshops and presentations, Jens captivates participants with hands-on knowledge, diverse methodologies, and actionable insights. He is a welcome speaker at forums, conferences, and trade fairs.
Employer Branding -
How companies become attractive employer brands
Understanding Generation Z -
What drives them and how they communicate
Family first - dealing with the new reality
Extract of company references:
“Mr. Wiesehöfer gave us very competent and committed advice on the development of strategies and concepts for many marketing projects. He always supported us with inspiring and innovative ideas. Mr. Wiesehöfer was an excellent moderator who always impressed us with creative visualizations and a very pleasant collaboration. The preparation of decision-making documents also demonstrated a high level of professionalism. I would be very happy if we could implement joint projects again in the future.”
Jennifer Haman, Marketing Manager, Deutsche Lufthansa
"If you are looking for a strategic visionary
with lots of fresh ideas and know-how about the target groups of kids, teens and families, Jens is the perfect person."
Cornelia Gaumann, Customer Experience Manager, Deutsche Bahn Fernverkehr
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