Jens Wiesehöfer

Jens Wiesehöfer, Director Research & Client Services, is a seasoned expert in market research—particularly in the fields of communication and product development for Gen Z, Gen Alpha, and those who accompany them. For over 15 years, he has been advising institutions, companies, and brands with a focus on children, teenagers, and families. His expertise spans from fundamental brand and product development to the creation of positioning and marketing strategies, as well as the initiation of campaigns and events. His extensive experience in developing research tools and methodologies forms the foundation of his deep subject-matter expertise. As a consultant, he has worked with major clients such as Deutsche Bahn, Lufthansa, Fraport, and Sony Music. In his workshops and presentations, Jens captivates participants with hands-on knowledge, diverse methodologies, and actionable insights. He is a welcome speaker at forums, conferences, and trade fairs.