Prof. Dr. Kai-Markus Müller

Boost pricing, sales and marketing success - with an exciting mix of science and practice!

Rates

Vita

How can an expensive price suddenly look cheap? Why do people buy from the competition? Which subconscious mechanisms lead to the purchase decision? When does a product appeal to the customer's brain in such a way that the customer buys? Kai-Markus Müller transports topics like these from theory to practice with wit and surprise effects. The doctor of neuroscience is an entrepreneur, internationally renowned expert in price psychology, sensory marketing, advertising impact and Professor of Consumer Behavior. Numerous media have already reported on Prof. Müller's striking findings from price psychology and neuromarketing - including Der Spiegel, FAZ, Süddeutsche Zeitung, RTL, SWR, Businessweek and Forbes. Prof. Müller earned his doctorate in neurophysiology at the US Department of Health and Human Services, worked as a management consultant at the leading international consulting firm for pricing strategy and then as a tech entrepreneur for many years.

Topics

The buying brain

The buying brain and the five senses
Neuromarketing - how advertising works
NeuroSmart Pricing
Behavioral Economics - the hype and the application

Marketing and sales on all dimensions!

The psychology of digital platforms
Predicting consumer behavior with brain scans
Employer branding: the latest findings in brain research
Product placement: the latest findings in brain research
Successful with sensory branding
Marketing and evolutionary psychology

NeuroPricing

How customers think about prices
Looking for the feel-good price
Being cheap is cool?
Why you should stay away from dynamic pricing!

Pharmaceutical marketing and strategy

Dr. med. Unlo Gisch... how doctors decide
More profitable in regulated markets - psychology and strategy
Nudge your patients to better health!

References & Press

"After the shitstorm over a racist advertising video, VW is taking action and is seeking advice from Kai-Markus Müller. Here, the expert on advertising impact explains how the car company was able to make this mistake."
Heilbronner Stimme

“Neuroscientist Kai-Markus Müller explains why prices have a placebo effect and why expensive is sometimes better.”
taz

"One of Müller's key statements is that people don't do or buy what they say they will. And that they don't know what they think or feel."
Süddeutsche Zeitung

"Are many products too cheap? A Swabian neurobiologist investigated the brainwaves of consumers - and made some surprising discoveries."
Der Spiegel

“Kai-Markus Müller: The brain says yes or no in half a second”
ZDF heute

Excerpt Company references