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Nadine Alles-Berberich

Be remarkable as an employer!

Rates

Category

Sales, Service & Sales Management

Languages

de
Nadine Alles-Berberich

  • Im Gedächtnis bleiben: So sorgst du garantiert für Aufmerksamkeit // Nadine Alles-Berberich

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Vita

Nadine Alles-Berberich has been an expert in the field of marketing communication and employer branding for more than two decades. The career path of the graduate in media and communications management has been varied. It has taken her through a variety of positions in advertising agencies, the first German online market research institute, a public TV station and marketing departments in several companies. Her repertoire has included job titles from intern to DH student to editor to marketing consultant to press spokesperson. In reality, she has always done the same thing: tackled "communication issues" and led them unerringly to success. Today, she advises, supports and trains customers across Europe on topics in employer branding, personnel marketing and current issues in brand management. Nadine Alles-Berberich likes to let it rip on stage - either alone from the stage or together with the participants. This is also possible online. She manages to be remarkable in her consultations and keynotes and shows her customers the way to achieve them. True to the motto: "They are allowed to be strange, because embarrassing situations are merely a question of perspective."

Topics

"Be remarkable" - Employer branding rethought

  • What your pulse rate says about your company
  • How internal communication becomes the key to your company message
  • How you become an attractive and remarkable employer brand

"Stay remarkable" - food for thought for "professional embarrassment" in HR marketing

  • Why short-term, expensive campaigns are a thing of the past
  • Why the emotional bond between your employees is vital to the success of your remarkable HR marketing
  • How you can win the "war of talents" in a planned and well-considered way

"Be remarkable" - recruiting with the channels of the future

  • How you can make recruiting remarkable, from the job title to the employer promise to the successful hiring
  • How do you generate applications today? How you can use the right channels to address future candidates via your own career website
  • What is your time to hire? How you can fill your positions quickly and precisely with efficient processes

References & Press

1st Prize "Employer Branding and Recruiting" at the 4th Marketing AWARD Saar of the Marketing Club Saar e.V.
With the campaign "Grab the Best Job!" by PLUSCARD Service-Gesellschaft mbH. With an oversized fabric carrot, PLUSCARD sustainably drew attention to itself as an attractive employer within the Sparkassen Financial Group for nearly two years.


The independent expert jury of one of the largest German marketing clubs evaluated the excellent performance metrics of the campaign. There was a noticeable increase in efficiency, and the cost per application was significantly reduced. Additionally, the various actions surrounding "Frau Möhr" had an incredibly high external impact combined with a great deal of creativity, according to the jury’s reasoning for the award.

Impressions

Impressions: Nadine Alles-Berberich - 0 Impressions: Nadine Alles-Berberich - 1

Presentation types

Required equipment

Equipment: Projector
Projector
Equipment: Laptop
Laptop
Equipment: Internet/WiFi
Internet/WiFi
Equipment: Headset
Headset
Equipment: Apple notebook
Apple notebook
Equipment: Flipchart
Flipchart