Prof. Dr. Peter Gentsch

The future belongs to those who understand and use AI

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Digitalization, Innovation & Future

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Prof. Dr. Peter Gentsch
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Vita

Peter Gentsch is a speaker, entrepreneur and scientist all in one person and is one of the top experts in the field of digital transformation and artificial intelligence (AI). He has been involved with AI in theory and practice since the 1990s and is considered one of the pioneers in Germany. He has founded and developed various AI companies and successfully sold them to well-known companies. Peter Gentsch is the author of numerous national and international award-winning publications and inspires his international audience as a keynote speaker with his vivid and entertaining style. He recently spoke at the WEF in Davos on the topic of “Game Changer AI - the opportunity for the German economy”.

Topics

Game Changer AI: How ChatGPT & Co is transforming and revolutionizing brands, markets and our society

  • Generative AI “Beyond the Hype” - How does Generative AI work? Difference “Traditional AI” - “Generative AI” GenAI: Why the new AI is so powerful
  • Examples from various functional areas and industries
  • AI competence as a success factor: How do I empower my employees to use AI profitably in the company?
  • “AI - the new creative” - using AI systematically to create innovative products

 

Artificial intelligence for executives “What managers need to know and do now”

  • What is GenAI? What is new? What does it mean for companies, brands and markets?
  • Implication for executives: What do executives need to know? What don't they need to know?
  • What does it mean in concrete terms for corporate strategy, corporate culture and digital strategy
  • GenAI as a central driver of digital transformation
  • Employee leadership - communicating the opportunities & risks for employees

 

AI News: Regular update - What happened in the last quarter?

  • Which ones have come, which ones have gone
  • What new use cases are there
  • What are the new best and worst practices?
  • Which products and innovations have emerged based on GenAI?
  • What are the most exciting new start-ups?
  • What are the trends for the next quarter

 

References & Press

Peter Gentsch has done numerous projects, workshops and lectures for many corporations and medium-sized companies, including: 

 

Allianz, Audi, Berner Group, BMW, Bosch, Coca-Cola, Conversion Boosting, Daimler, Deutsche Lufthansa, Deutsche Telekom, eBay, E.ON, ERGO, FC Bayern Munich, Google, Metro, Microsoft, MLP, Nintendo, O2, sky, Viessmann, Volkswagen, Würth, Nestlé, Rossmann, Berner Group, HIPP, Otto Group, Eintracht Frankfurt

 

“Incredibly exciting, informative and motivating at the same time, Prof. Dr. Peter Gentsch uses his talent to explain a complex topic like AI in a simple way and to trigger the one or other aha effect in the audience. Refreshingly different, with lots of entertainment value and dynamism - an enrichment for any event.” 

Christian Ruppanner, Rita Wechselberger, Dell Technologies

 

“A lot of general things are said and written about AI - but finally a presentation that shows the concrete business potential for companies and the procedure for successful implementation - the presentation is an absolute must!” 

Benjamin Klenk, Partner Struktur Management Partner GmbH

 

“Experiencing such a complex topic as artificial intelligence in such a lively and practical way was an experience.” 

Wolters Kluwer

 

Awards:

  • Innovation Award of the German Market Research Association
  • Digital Communication Award
  • German Prize for Online Communication
  • Talk and jury member at the renowned SXSW in Austin
  • Talk - at the World Economic Forum in Davos

Publications

book

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

ISBN : 3319899562

30.68 €

amazon
book

Künstliche Intelligenz für Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business - Konzepte und Best Practices

ISBN : 3658253754

44.99 €

amazon
book

Praxishandbuch Portalmanagement: Profitable Strategien für Internetportale

ISBN : 3409124543

59.99 €

amazon
book

Wissen managen mit innovativer Informationstechnologie: Strategien ― Werkzeuge ― Praxisbeispiele

ISBN : 3409190163

54.99 €

amazon

Impressions

Expert Marketplace - Prof. Dr. Peter Gentsch - Impressions 0
Expert Marketplace - Prof. Dr. Peter Gentsch - Impressions 1
Expert Marketplace - Prof. Dr. Peter Gentsch - Impressions 2

News

Peter Gentsch auf dem Weltwirtschaftsforum in Davos - Artikel hier lesen

KI im Marketing: Mit lernenden Algorithmen zu neuen Zielgruppen - Artikel hier lesen 

Professor Peter Gentsch ist überzeugt: „Künstliche Intelligenz trifft bessere Entscheidungen als der Mensch“ - Artikel hier lesen  

"Man sollte KI als Inspiration sehen" - Artikel hier lesen

Peter Gentsch: Künstliche Intelligenz für Sales, Marketing und Service  - Artikel hier lesen

Business KI verändert Unternehmen und Märkte - Artikel hier lesen

Tante Emma Reloaded – Wie Artificial Intelligence und Smart Data den Urtraum des 1:1 Dialoges endlich möglich machen! - Artikel hier lesen

Game Changer Artificial Intelligence - Wie sich Marketing und Kommunikation verändern müssen - Artikel hier lesen

Digitales Deutschland – endlich aufgewacht? - Artikel hier lesen

"KI kann Story Telling" - Artikel hier lesen

"AI in Marketing und Kommunikation" - Artikel hier lesen

Rezension „Künstliche Intelligenz für Sales, Marketing und Service“ - Artikel lesen

Titelstory der Absatzwirtschaft - Artikel lesen

PODCAST: Road To 2030 - Zum Podcast

Presentation types

  • Factual presentation

  • Impulses and motivation

  • Infotainment

  • Practical relevance

  • Business talk

  • Interview

Required equipment

Projector
Projector
Headset
Headset
Windows notebook
Windows notebook
Presentation Case
Presentation Case