Prof. Dr. Peter Gentsch

Game changer digitalization: the mega trends that are changing our world

Prof. Dr. Peter Gentsch is a speaker, entrepreneur and scientist all rolled into one and has been a pioneer and top expert in the fields of digital transformation, artificial intelligence (AI) and big data since the 1990s. While others only talk about digitalization and technology trends, he lives them. With numerous company start-ups and investments as well as successful exits, he is one of the most successful internet entrepreneurs in Germany. As part of his research, he has conducted numerous studies in the areas of platform economy, marketing and e-business and has developed and successfully established business and process models for practical application. He is the author of numerous national and international award-winning publications and inspires his international audience as a keynote speaker with his vivid and entertaining style. In addition to wake-up talks for specialists and executives from well-known companies, he has recently spoken at the renowned World Economic Forum in Davos, SXSW in Austin and at Next in Hamburg.

Rates

Vita

Topics

"Digitize your mind!" - Digital transformation starts in the mind. How to ignite the digitalization turbo

Digital transformation is not a project. It's a change process that uses technology intelligently
Digital sleepyhead Germany - when will you finally wake up?
"Fly Wheel" digitalization: On the way to new digital products and business models
Platforms and data alliances as a successful model for digital transformation
Web 3.0 - the new internet: What do metaverse, blockchain and NFTs mean for companies?
"Data is new oil" - "AI is the new electricity": What business benefits you can realize today and in the future with smart data and AI
What and how can German companies learn from Amazon, Google, Tencent & Co?
Corona and digitalization: How you can be among the winners
Digitalization and work: Which jobs are disappearing, which new jobs are being created?
Digitalization: What is the Next Big Thing?

Game changer artificial intelligence (AI)
How AI is revolutionizing companies, markets and our society

Reality check AI - what AI can already do for your company today
What business benefits will you realize with AI in the future
Next generation AI: How companies can learn from digital giants such as Google & Co
Successfully implementing AI in small and medium-sized companies
Successfully planning and implementing AI for marketing, service, sales and CRM
How to systematically introduce and develop AI in your company
How artificial intelligence is revolutionizing the media world
How AI is taking over creative tasks step by step and becoming an innovation booster
AI - Implications for our working world: Which jobs are going - which jobs are coming?
AI in the field of tension between value creation, data protection and ethics

Web 3.0 - what does the new internet mean for companies, consumers and markets?
A look behind the buzz words blockchain, NFTS and metaverse.

From Web 2.0 to Web 3.0: On the way to a better world?
From the platform economy to the token economy
From data tokens to NFTs: How Ocean is creating the new data economy
Blockchain: Beyond Finance - Implications for marketing, markets and brands
How NFTs can be used successfully in marketing
Blockchain and tokens as a lubricant for IoT
Web 3.0 for greater sustainability and environmental protection
How artificial intelligence is shaping decentralization and human-machine interaction in Web 3.0
How brands can shape the future of the consumer experience through Web 3.0
Planet without borders: From Metaverse Seeds to Real-Life Trees
Metaverse: Second Live reloaded or the breakthrough of virtual worlds at last?
Metaverse: Why you should start looking at it today, how you can get started now

References & Press

Peter Gentsch has done numerous projects, workshops and lectures for many corporations and medium-sized companies, including:

Allianz, Audi, Berner Group, BMW, Bosch, Cineapp, Coca-Cola, Conversion Boosting, Daimler, Datalovers, Deutsche Lufthansa, Deutsche Telekom, eBay, E.ON, ERGO, FC Bayern Munich, Google, Metro, Microsoft, MLP, Nintendo, O2, sky, Viessmann, Volkswagen

"Incredibly exciting, informative and motivating at the same time, Prof. Dr. Peter Gentsch uses his talent to explain a complex topic like AI in a simple way and to trigger one or two aha-effects in the audience. Refreshingly different, with lots of entertainment value and dynamism - an enrichment for any event." Christian Ruppanner, Rita Wechselberger, Dell Technologies

"A lot of general things are said and written about AI - but finally a presentation that shows the concrete business potential for companies and the procedure for successful implementation - the presentation is an absolute must!" Benjamin Klenk, Partner Struktur Management Partner GmbH

Awards:

German Market Research Innovation Award
Digital Communication Award
German Prize for Online Communication
Talk and jury member at the renowned SXSW in Austin
Talk at the World Economic Forum in Davos

Reviews from the marketing pope Prof. Dr. Dr. h.c. mult. Heribert Meffert: on the book "Artificial Intelligence for Sales, Marketing and Service" (number 1 on Amazon):

"I came across the book via one of the many press reports and was somewhat skeptical as to whether a complex topic would really be dealt with here in an introductory and understandable way - YES, it will. Chapeau! Breaking down such a complex and difficult topic in such an understandable and structured way is really convincing."

Publications

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

ISBN : 3319899562

30.68 €

KÃ¼nstliche Intelligenz fÃ¼r Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business â€“ Konzepte und Best Practices

ISBN : 3658253754

44.99 €

Praxishandbuch Portalmanagement: Profitable Strategien fÃ¼r Internetportale

ISBN : 3409124543

59.99 €

Wissen managen mit innovativer Informationstechnologie: Strategien â€• Werkzeuge â€• Praxisbeispiele

ISBN : 3409190163

54.99 €

News

Peter Gentsch auf dem Weltwirtschaftsforum in Davos - Artikel hier lesen

KI im Marketing: Mit lernenden Algorithmen zu neuen Zielgruppen - Artikel hier lesen

Professor Peter Gentsch ist überzeugt: „Künstliche Intelligenz trifft bessere Entscheidungen als der Mensch“ - Artikel hier lesen

"Man sollte KI als Inspiration sehen" - Artikel hier lesen

Peter Gentsch: Künstliche Intelligenz für Sales, Marketing und Service - Artikel hier lesen

Business KI verändert Unternehmen und Märkte - Artikel hier lesen

Tante Emma Reloaded – Wie Artificial Intelligence und Smart Data den Urtraum des 1:1 Dialoges endlich möglich machen! - Artikel hier lesen

Game Changer Artificial Intelligence - Wie sich Marketing und Kommunikation verändern müssen - Artikel hier lesen

Digitales Deutschland – endlich aufgewacht? - Artikel hier lesen

"KI kann Story Telling" - Artikel hier lesen

"AI in Marketing und Kommunikation" - Artikel hier lesen

Rezension „Künstliche Intelligenz für Sales, Marketing und Service“ - Artikel lesen

Titelstory der Absatzwirtschaft - Artikel lesen

PODCAST: Road To 2030 - Zum Podcast

Prof. Dr. Peter Gentsch

Game changer digitalization: the mega trends that are changing our world