Prof. Dr. Peter Gentsch

Game changer digitalization: the mega trends that are changing our world

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Digitalization, Innovation & Future

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Prof. Dr. Peter Gentsch
Entrepreneur Prof. Dr. Peter Gentsch

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Vita

Prof. Dr. Peter Gentsch is a speaker, entrepreneur and scientist all rolled into one and has been a pioneer and top expert in the fields of digital transformation, artificial intelligence (AI) and big data since the 1990s. While others only talk about digitalization and technology trends, he lives them. With numerous company start-ups and investments as well as successful exits, he is one of the most successful internet entrepreneurs in Germany. As part of his research, he has conducted numerous studies in the areas of platform economy, marketing and e-business and has developed and successfully established business and process models for practical application. He is the author of numerous national and international award-winning publications and inspires his international audience as a keynote speaker with his vivid and entertaining style. In addition to wake-up talks for specialists and executives from well-known companies, he has recently spoken at the renowned World Economic Forum in Davos, SXSW in Austin and at Next in Hamburg.

Topics

The formats can be aligned according to sector. In addition, the potential of “AI - the opportunity for SMEs” can be highlighted in all formats.

 

Artificial intelligence for executives “What managers need to know and do now”

  • What is GenAI? What is new? What does it mean for companies, brands and markets?
  • Implication for executives: What do executives need to know? What don't they need to know?
  • What does it mean in concrete terms for corporate strategy, corporate culture and digital strategy

 

GenAI as a central driver of digital transformation

  • Employee leadership - communicating the opportunities & risks for employees
  • Law - data protection - ethics: AI EU Act and AI literacy 
  • Rethink education 
  • Up- and re-skilling in the context of GenAI
  • Ambassador Program as a success factor
  • GenAI as a driver and subject of corporate academies
  • Development of GenAI strategy
  • Derivation of a roadmap for implementation and academy
  • Quick wins: Playground, knowledge sprints, MVPs, Prompt of the Week, .....

 

Outlook AI for management

  • What are the relevant short-term trends?
  • What are the medium/long-term trends?
  • What is the next big thing?

 

AI News: Regular update - What happened in the last quarter?

  • Which ones have come, which ones have gone
  • AutoGPT - GPT has learned to walk
  • VisionGPT - GPT has learned to see
  • Sora - GPT has learned to film

 

Company:

  • What are the new use cases?
  • What are the new best and worst practices?

 

Data protection, governance & ethics:

  • New developments and insights
  • Reality check: AI EU Act - what has happened, what companies need to know Products & innovations
  • Which products and innovations have emerged on the basis of GenAI
  • What are the most exciting new start-ups? What are the trends for the next quarter

 

Artificial intelligence as a driver of production and innovation: generating business with GenAI!

  • Rethinking companies: AI as a driver of value creation, growth and innovation
  • AI in the field of tension between immense benefits and limiting challenges
  • AI as a triad: automation - augmentation - innovation
  • AI use and business cases: best & next practices
  • Successful introduction of AI: strategy, change, roadmap & education
  • AI trends - the future is huge!

 

Game Changer AI: How ChatGPT & Co is transforming and revolutionizing brands, markets and our society

  • Generative AI 
    “Beyond the Hype” - How does Generative AI work?
    The difference between “traditional AI” and “generative AI”
    GenAI: Why the new AI is so powerful
  • Examples from various functional areas and industries
  • AI competence as a success factor: How do I empower my employees to use AI to create value in the company?
  • “AI - the new creative” - using AI systematically to create innovative products
  • AI in the field of tension between innovation pressure, copyright, data protection and ethics
  • Between regulation and value creation: where does Europe stand in the global AI competition?
  • Conclusion & outlook: What are the business and social implications and trends?

 

Artificial intelligence for executives “What managers need to know and do now”

  • What is GenAI? What is new? What does it mean for companies, brands and markets?
  • Implication for executives: What do executives need to know? What don't they need to know?
  • What does it mean in concrete terms for corporate strategy, corporate culture and digital strategy

 

GenAI as a central driver of digital transformation

  • Employee leadership - communicating the opportunities & risks for employees
  • Law - data protection - ethics: AI EU Act and AI literacy
  • Rethink education
  • Up- and re-skilling in the context of GenAI
  • Ambassador Program as a success factor
  • GenAI as a driver and subject of corporate academies
  • Development of GenAI strategy
  • Derivation of a roadmap for implementation and academy
  • Quick wins: Playground, Knowledge Sprints, MVPs, Prompt of the Week, .....

 

Outlook AI for management

  • What are the relevant short-term trends?
  • What are the medium/long-term trends?
  • What is the next big thing?

 

AI News: Regular update - What happened in the last quarter?

  • Which ones have come, which ones have gone
  • AutoGPT - GPT has learned to walk
  • VisionGPT - GPT has learned to see
  • Sora - GPT has learned to film

 

Company:

  • What are the new use cases?
  • What are the new best & worst practices

 

Data protection, governance & ethics:

 

  • New developments and insights
  • Reality check: AI EU Act - what has happened, what companies need to know Products & innovations
  • Which products and innovations have emerged on the basis of GenAI
  • What are the most exciting new start-ups? What are the trends for the next quarter

     

References & Press

Peter Gentsch has done numerous projects, workshops and lectures for many corporations and medium-sized companies, including:

Allianz, Audi, Berner Group, BMW, Bosch, Cineapp, Coca-Cola, Conversion Boosting, Daimler, Datalovers, Deutsche Lufthansa, Deutsche Telekom, eBay, E.ON, ERGO, FC Bayern Munich, Google, Metro, Microsoft, MLP, Nintendo, O2, sky, Viessmann, Volkswagen    

 

"Incredibly exciting, informative and motivating at the same time, Prof. Dr. Peter Gentsch uses his talent to explain a complex topic like AI in a simple way and to trigger one or two aha-effects in the audience. Refreshingly different, with lots of entertainment value and dynamism - an enrichment for any event." 
Christian Ruppanner, Rita Wechselberger, Dell Technologies

 

"A lot of general things are said and written about AI - but finally a presentation that shows the concrete business potential for companies and the procedure for successful implementation - the presentation is an absolute must!" 
Benjamin Klenk, Partner Struktur Management Partner GmbH

 

Awards:

  • German Market Research Innovation Award 
  • Digital Communication Award
  • German Prize for Online Communication
  • Talk and jury member at the renowned SXSW in Austin
  • Talk at the World Economic Forum in Davos

Reviews from the marketing pope Prof. Dr. Dr. h.c. mult. Heribert Meffert: on the book "Artificial Intelligence for Sales, Marketing and Service" (number 1 on Amazon):

 

"I came across the book via one of the many press reports and was somewhat skeptical as to whether a complex topic would really be dealt with here in an introductory and understandable way - YES, it will. Chapeau! Breaking down such a complex and difficult topic in such an understandable and structured way is really convincing."

 

Publications

book

AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

ISBN : 3319899562

30.68 €

amazon
book

Künstliche Intelligenz für Sales, Marketing und Service: Mit AI und Bots zu einem Algorithmic Business - Konzepte und Best Practices

ISBN : 3658253754

44.99 €

amazon
book

Praxishandbuch Portalmanagement: Profitable Strategien für Internetportale

ISBN : 3409124543

59.99 €

amazon
book

Wissen managen mit innovativer Informationstechnologie: Strategien ― Werkzeuge ― Praxisbeispiele

ISBN : 3409190163

54.99 €

amazon

Impressions

Expert Marketplace - Prof. Dr. Peter Gentsch - Impressions 0
Expert Marketplace - Prof. Dr. Peter Gentsch - Impressions 1
Expert Marketplace - Prof. Dr. Peter Gentsch - Impressions 2

News

Peter Gentsch auf dem Weltwirtschaftsforum in Davos - Artikel hier lesen

KI im Marketing: Mit lernenden Algorithmen zu neuen Zielgruppen - Artikel hier lesen 

Professor Peter Gentsch ist überzeugt: „Künstliche Intelligenz trifft bessere Entscheidungen als der Mensch“ - Artikel hier lesen  

"Man sollte KI als Inspiration sehen" - Artikel hier lesen

Peter Gentsch: Künstliche Intelligenz für Sales, Marketing und Service  - Artikel hier lesen

Business KI verändert Unternehmen und Märkte - Artikel hier lesen

Tante Emma Reloaded – Wie Artificial Intelligence und Smart Data den Urtraum des 1:1 Dialoges endlich möglich machen! - Artikel hier lesen

Game Changer Artificial Intelligence - Wie sich Marketing und Kommunikation verändern müssen - Artikel hier lesen

Digitales Deutschland – endlich aufgewacht? - Artikel hier lesen

"KI kann Story Telling" - Artikel hier lesen

"AI in Marketing und Kommunikation" - Artikel hier lesen

Rezension „Künstliche Intelligenz für Sales, Marketing und Service“ - Artikel lesen

Titelstory der Absatzwirtschaft - Artikel lesen

PODCAST: Road To 2030 - Zum Podcast

Presentation types

  • Factual presentation

  • Impulses and motivation

  • Infotainment

  • Practical relevance

  • Business talk

  • Interview

Required equipment

Projector
Projector
Headset
Headset
Windows notebook
Windows notebook
Presentation Case
Presentation Case