Social Media - The Pros and Cons
How social media, networks and opinions impact today's world in all aspects of business, branding, reputation, product development, customer relationships and even damage control and liability. Without a clear strategy and policy in place, your organization could be at risk.
Connecting in the Mobile World
Using ConnectCode - QR Codes on steroids - how we can extend the life of media buys by adding codes to TV Commercials, print and outdoor; deliver a mobile open-house experience; use QR2.0 to create a community and its dialog; increase revenues by facilitating spur of the moment donations; drive digital media sales and much, much more.
Know Thy Customer
If you don't know your audience, you can't possibly shape your message. How technology combined with strategy allows us to develop commerce into one-on-one relationships with consumers, study their geographical, social, brand-loyalty, political and personal views in both pro-active and passive forms, both online and in the mobile universe.
Art & The Beatles
Examining the detail behind the visual, pop culture, fashion and social influence introduced to the world by the Fab Four. The story behind album covers as diverse as Sgt. Pepper and The White Album. The movies, the fashions, the haircuts, the cars, the impact on the fashion and merchandising industries. Who were the behind-the-scenes teams that put the look together from Carnaby Street to Calcutta? A Magical History Tour of the sights rather than the sounds of the Lads from Liverpool.
That Was Then - This is Tomorrow
A look back at formerly cutting edge marketing techniques, from the start of the Beatles Fan Club on the McCartney family's Liverpool kitchen table, to the mobile web, iTablets, individualized airline entertainment channels, and envisioning where we can expect the industry to go in the next 20 years.
The Online Global Village
Marketing is no longer a local proposition since the inception of the Internet and mobile universe. Localization, understanding good and bad colours, user interfaces, traditions, superstitions and even why some Fortune 100 companies have failed in foreign markets through lack of local hands expertise are discussed.
Crashing Through the Glass Ceiling - From Above
Stealth methods for women in business. Why you don't have to play golf or play dumb to get ahead.