We've known about chocolate ever since it was invented: Our brain decides before we do.
What is behind preference, beauty, amazement, well-being and their success? Stefan Suchanek has been working on this for 30 years and is on the trail of the powerful “secret of affinity”: which key stimuli activate the human mind, the subconscious and even hormones - and how you can use them to influence feelings, decisions and preference behavior. He studied Business Administration, Business Psychology and Retail & Conceptual Design and was a presenter at BR. Today he is Germany's expert in neuroaesthetics. Neuroscience shows: Aesthetic stimuli have a rewarding effect on the brain and are preferentially processed. They are considered significant enhancers of well-being, trust, motivation, creativity, loyalty and willingness to perform and spend. Learn to understand and utilize the most important subconscious perception and preference processes of your customers, partners and employees. Because knowledge of neuroaesthetics is “chocolate for the brain”: the eye finds - the biochemistry binds.
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We've known about chocolate ever since it was invented: Our brain decides before we do.
What is behind preference, beauty, amazement, well-being and their success? Stefan Suchanek has been working on this for 30 years and is on the trail of the powerful “secret of affinity”: which key stimuli activate the human mind, the subconscious and even hormones - and how you can use them to influence feelings, decisions and preference behavior. He studied Business Administration, Business Psychology and Retail & Conceptual Design and was a presenter at BR. Today he is Germany's expert in neuroaesthetics. Neuroscience shows: Aesthetic stimuli have a rewarding effect on the brain and are preferentially processed. They are considered significant enhancers of well-being, trust, motivation, creativity, loyalty and willingness to perform and spend. Learn to understand and utilize the most important subconscious perception and preference processes of your customers, partners and employees. Because knowledge of neuroaesthetics is “chocolate for the brain”: the eye finds - the biochemistry binds.
NEUROESTHETICS
THE POWER OF BEAUTY & PREFERENCE
Everyone prefers beauty: learn about evolution, perception & attraction and the power of magical places, images & people
THE SCIENCE OF AWE
THE SCIENCE OF WONDER
What do a view from Kilimanjaro, the Sagrada Familia, a performance by Rammstein or the birth of a baby have in common? We are amazed! Amazement is the most powerful positive emotion with barely utilized potential
SPACE BECOMES ATMOSPHERE
THE MEASUREMENT OF EMOTION
Atmospheres generate strong feelings and have the greatest influence on attraction, motivation, well-being, employee loyalty, willingness to spend, frequency and success. Design effective stay & experience processes in a targeted manner.
REFERENCES
ARD/ Bayerisches Fernsehen, Siemens, FOM Hochschule für Ökonomie & Management, Jägermeister, AMD Akademie Mode & Design, MediaMarkt/ Saturn, Rodenstock, Süddeutsche Zeitung, WealthCap/ UniCredit, Messe Frankfurt, Sheraton, KIND Hören & Sehen, Fleurop, DeHoGa, OCCHIO, Lufthansa, Sparkasse, Opti, Mercedes-Benz, Ebay, KGAL, RID - Stiftung, Messe München, Bally, BMW/ Mini, MyToys, Automechanica, Ambiente Fair, Hamburg 1 TV, MHK Musterhaus Küchen, GCSP German Council of Shopping Places, BDIA Bund Deutscher Innenarchitekten, BVMID, Ferrero, etc. ..
FEEDBACK
“Hello Mr. Suchanek, I am thrilled about the customer feedback on your person.”
Bernd Hösig, PORSCHE DESIGN, Rodenstock
“... I just wanted to thank you once again for your commitment as moderator of the trade day at Paperworld. It was fun - you are a real professional.”
Werner Stark, Editor-in-Chief, PBS BUSINESS, CEBRA.biz, cutes-magazin
“I am certain that I shall be able to use many of the stimulating ideas that I have got here today for the benefit of my own city. At all events, the trip to Frankfurt has been well worth it for me. I shall be able to use the points that Stefan Suchanek made in his talk like a checklist. We already do some of the things he mentioned in Fulda and we can certainly find ways of including other things here and there”
Edeltraud Leib, CITYMANAGEMENT Fulda
“Dear Mr. Suchanek, thank you very much for the great cooperation and moderation of the forum. It was a lot of fun and I would be happy to continue.”
Mandy Rether, MESSE FRANKFURT, Project Management
“Thank you for enriching our event.
Your energy & charisma, your knowledge made the Basic Training what it is. On behalf of the neuromerchandisinggroup I would like to thank you for this great weekend.”
Erdem Aglar, NEUROMERCHANDISING GROUP, Frankfurt
“Our job is to create a degree of enchantment for people - something that they feel anew each day. That became very clear from what Stefan Suchanek said in his talk and it applies as much to displays in individual retail stores as it does to the town or city as a whole.”
Manfred Klein, KLEIN DESIGN, Deko & Event
“Thank you very much for taking the time to visit us. We received absolutely positive feedback from our participants. I am very pleased and wanted to pass this on to you”
Sabine Hils, Team Leader BORA Training
“The seminar not only exceeded my expectations, but also changed my view of retail in the long term. From all three presentations, I took away one insight in particular: The key to customers lies first and foremost with yourself”
Christian Rosenberger, nextPR
“Mr. Suchanek's impulses really moved me and gave me the courage to change things and perspectives. Thank you!”
Andrea Imelmann, m:aba Marketing
“The seminar gave me a differentiated view of the topics of people and space in the retail context. The practical content, charismatic speakers and the right amount of interaction made the seminar a brilliant experience. The content conveyed has a lasting effect and encourages further reflection and action.”
Shaharam Safaei, ACCENTURE
“Dear Mr. Suchanek,
We would like to thank you once again for your contribution to the masterclass “Efficient trade marketing in the pharmacy”!
The participants rated your contribution as 'very good' and found it extremely interesting. You brought in a lot of new information & developments and were perceived as rousing & inspiring”
Stefanie Kurz, INSPIRATO Conferences
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