Ulf Zinne

Relevance is the ultimate filter criterion

Ulf Zinne is the founder of Human Sales Excellence and an expert in the field of sales with attitude and impact through a system. As an internationally active entrepreneur and business architect, he has worked with over 50,000 people in more than 30 industries and 30 countries. His focus is on the idea that people buy from people and that relevance is the key to success in a saturated market environment. Ulf Zinne demonstrates in his keynotes, coaching sessions, and consultations how sales can become human, clear, emotional, and economically excellent again. As an inspiring speaker with razor-sharp clarity and a focus on relevance, he is the ideal partner for sales conferences, entrepreneur forums, and sales strategy days. Book Ulf Zinne now and discover how relevance, humanity, and impact can transform sales.

Rates

Vita

People Make the Difference: Ulf Zinne – Founder of Human Sales Excellence

Ulf Zinne is a speaker, entrepreneur, and creator of HUMAN SALES EXCELLENCE – a sales approach designed for entrepreneurs who believe one thing above all: People buy from people. For him, one thing is clear: in an oversaturated market, relevance is the only true competitive advantage – and the human being is the most powerful sales argument.

Sales with Integrity – Impact with System

With a degree in business administration, international entrepreneurial experience (including in the USA and South Korea), and a track record as a seasoned business architect, Ulf Zinne has worked across 30+ industries, in 30+ countries, and with over 50,000 people – from €5,000 deals to annual billion-euro responsibilities. His key insight: Skepticism is underestimated. Real relevance is underestimated. And both cost revenue.

Relevance as a Success Factor in B2B

For Ulf Zinne, relevance means: Only those who speak the language of the top 1% of their target audience, understand their real problems, and present an irresistible, peer-level offer are seen as true authorities. In his keynotes, coaching sessions, and consulting work, he demonstrates how to make sales human again – clear, emotional, economically excellent – and measurably successful.

Why Ulf Zinne is the Ideal Fit for Your Event

Founder of HUMAN SALES EXCELLENCE & seasoned B2B strategist
International expertise with deep entrepreneurial insight
Inspiring speaker with razor-sharp clarity and focus on relevance
Trusted partner for growth-driven, handshake-minded entrepreneurs
Perfect for sales congresses, business forums, strategy days, and positioning workshops

Book Ulf Zinne now – and discover how relevance, humanity, and impact can transform your sales.

Topics

People Make the Difference: Ulf Zinne – Founder of Human Sales Excellence

Ulf Zinne is a speaker, entrepreneur, and the creator of HUMAN SALES EXCELLENCE—a sales approach designed for entrepreneurs who believe one thing above all: people buy from people. His conviction: In an oversaturated market, relevance is the only true competitive advantage—and the human factor is the most powerful sales argument.

Sales with Integrity – Impact with Structure

A business graduate, international entrepreneur (with ventures in the U.S. and South Korea), and seasoned business architect, Ulf Zinne has worked across 30+ industries, in over 30 countries, and with more than 50,000 people—from €5,000 deals to billions in annual responsibility. His key insight: Skepticism is underestimated. Relevance is underestimated. And both cost revenue.

Relevance as a Success Factor in B2B

For Ulf Zinne, relevance means this: Only those who speak the language of the top 1% of their target audience, truly understand their problems, and present an irresistible, peer-level offer will be seen as an authority. In his keynotes, coaching sessions, and consulting projects, he shows how sales can once again become human, clear, emotionally engaging, and economically excellent—with measurable growth.

Why Ulf Zinne Is the Ideal Speaker for Your Event

• Founder of HUMAN SALES EXCELLENCE & seasoned B2B strategist
• International expertise backed by deep entrepreneurial experience
• Inspiring speaker with razor-sharp clarity & a strong focus on relevance
• Trusted advisor for growth-driven, handshake-style entrepreneurs
• Ideal for sales conferences, entrepreneurial forums, sales strategy days & positioning workshops

Book Ulf Zinne now—and discover how relevance, humanity, and impact can transform your sales.

References & Press

“Ulf Zinne is 'one in a million' for me. Insanely authentic. To the point. Highly effective. I rarely give recommendations and when I do, I do so wholeheartedly.”

Sonja Piontek, former Marketing Director BMW Asia

“As an entrepreneur, I value clarity and sincere cooperation. I found both with Mr. Podcast, Ulf Zinne. That makes podcasting fun.”

Isabel Grupp, Top50 entrepreneur & speaker

“This makes podcasting fun. Great job.”
Jochen Schweizer

“Everything is just right here. Top preparation, good questions and impeccable humanity. I'd be happy to do it again.”
Fabian Hambüchen, Olympic champion and most successful German gymnast of all time

“As a family business in the 6th generation, we were skeptical at the beginning, positively impressed after a short time and speechless at the end. It's not often that I use the word “perfect”. Here it is really appropriate. A sincere thank you."
Arnd Zimmermann, Managing Director, L. Stroetmann Großverbraucher GmbH & Co. KG

“As an entrepreneur and athlete, I really appreciate professionalism. Thank you for that.”
Anni Friesinger-Postma, 3-time Olympic champion & 16-time world champion