Ulf Zinne

Relevance is the ultimate filter criterion

Ulf Zinne is the founder of HUMAN SALES EXCELLENCE. A sales approach for entrepreneurs and companies who are equally convinced that people are the most important difference and decisive differentiating factor in today's market environment. He works for handshake entrepreneurs with a clear focus on growth. In his career, Ulf Zinne has worked with +50,000 people from +30 countries and over 30 industries and accompanied business cases from 5,000 euros/deal to a turnover and budget responsibility of 1.2 billion euros per year. His conclusion: people's skepticism is massively underestimated. That is why the graduate in business administration (FH) and thoroughbred entrepreneur (including the USA and South Korea) focuses on one central concept: relevance. For him, relevance means: “Depending on the sales level to the top 1% of the target group, marketing an irresistible offer in the right tone, in the right way, so that the associated unique mechanism of action is now accepted as the best solution in terms of content and emotion and you are recognized as an authority.”

Rates

Vita

Topics

(Ir)Relevant

Mastering the ultimate filter criterion

The 7 growth levers to win new customers and upgrade existing ones.
Smarter sales storytelling: How to find a resilient foundation for your next sales level and break through the “hoping” principle.
Web Live Coaching: Turn video events into a reliable conversion tool.

Human Sales Excellence®

Selling from person to person

How to establish sales as a holistic form of corporate management and thus define and anchor a sales value proposition at all levels.
Talent-oriented leadership - how to use the (subconscious) motivators and talents of your employees for mutual success.
How to develop a contemporary sales mindset and immediately produce 20-30% better results with it.
How you can systematically assess your chances of closing deals in just 7 minutes with 4 simple questions and optimize them in key areas.

Breaking through skepticism

Why passion and quality are not sales arguments and what is needed instead.
Sales as a partial decision-making process: Which filter questions customers (subconsciously) ask and how these need to be answered to avoid a “no”.
The mindset of the top 1% salespeople (based on work with +50,000 people worldwide).

PodSelling® (Podcast + Sales)

New customers. More profitable customer relationships.

From “nice” to “profitable”: How a podcast with less than 100 listeners can lead to 6-figure sales.
How to build a podcast that opens doors to potential clients (including the option to outsource up to 90% of all tasks).
How to shorten decision-making processes on the customer side with a 3-part podcast and qualify new prospects in advance.
How to integrate your podcast as a “digital employee” in your sales department.

References & Press

“Ulf Zinne is 'one in a million' for me. Insanely authentic. To the point. Highly effective. I rarely give recommendations and when I do, I do so wholeheartedly.”

Sonja Piontek, former Marketing Director BMW Asia

“As an entrepreneur, I value clarity and sincere cooperation. I found both with Mr. Podcast, Ulf Zinne. That makes podcasting fun.”

Isabel Grupp, Top50 entrepreneur & speaker

“This makes podcasting fun. Great job.”
Jochen Schweizer

“Everything is just right here. Top preparation, good questions and impeccable humanity. I'd be happy to do it again.”
Fabian Hambüchen, Olympic champion and most successful German gymnast of all time

“As a family business in the 6th generation, we were skeptical at the beginning, positively impressed after a short time and speechless at the end. It's not often that I use the word “perfect”. Here it is really appropriate. A sincere thank you."
Arnd Zimmermann, Managing Director, L. Stroetmann Großverbraucher GmbH & Co. KG

“As an entrepreneur and athlete, I really appreciate professionalism. Thank you for that.”
Anni Friesinger-Postma, 3-time Olympic champion & 16-time world champion