Winfried Altmayer

The future belongs to people brands! Everything else will be digitized.

Winfried Altmayer is a passionate speaker and brand expert. His focus is on on the two most important success factors for modern companies: People and brand. Only strong brands are successful in the long term. And strong brands need people with passion. In his presentation, Winfried Altmayer will show how these become people brands using impressive examples from over 100 successful company positions, which almost always led to market leadership. He draws his experience from over 2,000 workshop and seminar days in Germany and Europe and from his work as a brand consultant for medium-sized companies, corporations and trade associations. Winfried Altmayer has taught marketing at the University of Applied Sciences (HTW) in Saarbrücken, design at the Saar University of Art and Design and at Iscom Strasbourg, School Communication and Advertising. His keynote speech, the quintessence of over 30 years of brand work, he presents from practice for practice. The participants receive inspiring and motivating impulses that they can implement immediately in their company.

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Vita

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Marke & Mensch – The Success Formula for the Companies of Tomorrow
Winfried Altmayer is a sought-after speaker, branding expert, and inspiring catalyst for businesses in transformation. He gets straight to the point about what makes modern brands successful: the combination of clear brand strategy and engaged people. In his keynotes, he demonstrates how companies can become market leaders and stay there through a living brand identity – delivered with expertise, practicality, and passion.

Over 100 Success Stories – From Practice to Your Business
With over 30 years of experience in brand work, Winfried Altmayer has helped hundreds of companies become strong brands. His expertise is based on more than 2,000 workshop and seminar days across Europe, as well as his consulting work for SMEs, corporations, and associations. In his keynote, he presents concrete success stories and proven methods on how people can become a brand – laying the foundation for long-term positioning, employee retention, and customer loyalty.

Academic Depth Meets Entrepreneurial Practice
Winfried Altmayer taught marketing at HTW Saarbrücken, design at the Saar College of Fine Arts, and at Iscom Strasbourg. This blend of academic background and years of consulting experience makes his presentations particularly well-grounded and credible. His speech is the essence of three decades of branding work – clear, motivating, and immediately actionable.

Why Winfried Altmayer Will Take Your Business Forward
• Brand strategy with impact: Strong brands create clarity and trust
• Turning people into a brand: Motivation, identification, and lived company culture
• Insights for leadership & communication: More clarity, focus, and brand power
• Long-term relevance: For market leadership, employee retention, and customer loyalty

Book Winfried Altmayer for Your Event Now!
Experience brand management reimagined – inspiring, results-oriented, and ideal for companies that want to grow and make an impact.

References & Press

References

ABI Group, Employers' Association of the German Real Estate Industry AGV, C.E.d.E.R. Modeagentur, CLIPPARD EUROPE, DEMAG, DFKI German Institute for Artificial Intelligence, Diabetes Zentrum Saar, HAGER GROUP, Forum Franco Allemand, Hochschule für Technik und Wirtschaft, KSB Pumpen, LVM Versicherung, RE/MAX Die Immobilienmakler, REXROTH, MINOL, OSTWIND Windkraft, ROTARY, RRC Power Solutions, SCHALLER AUTOMATION, Stadtwerke Saarbrücken,TEREX, VARTA, VIESSMANN, TÜV NORD ...

Association customers

Employers' associations
Chambers of industry and commerce
Chambers of Crafts
marketing clubs
Trade associations
SME associations

Teaching activities

University of Applied Sciences for Technology and Economics, Saarbrücken
Saar University of Fine Arts, Saarbrücken
ISCOM, École supérieure de communication et publicité, Strasbourg

Blog

Menschenmarken gehört die Zukunft. Alles andere wird digitalisiert.

Winfried Altmayer

27. February 2025

Menschenmarken gehört die Zukunft. Alles andere wird digitalisiert.

In einer zunehmend digitalisierten Welt sind es Unternehmen, die auf Authentizität, Vertrauen und Empathie setzen, die sich abheben. Menschenmarken bieten nicht nur Produkte, sondern Gesichter, Geschichten und Werte, die echte Verbindungen schaffen und den digitalen Raum mit Herz und Persönlichkeit füllen."

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Presentation types

Factual presentation
Impulses and motivation
Practical relevance
Business talk
Interview
Workshop
Audience interaction
Online lecture
Specialized lecture

Winfried Altmayer

The future belongs to people brands! Everything else will be digitized.