Prof. Wolfgang Henseler

DIGITAL TRANSFORMATION - Rethinking, thinking new, thinking ahead

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Digitalization, Innovation & Future

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de
Prof. Wolfgang Henseler
Entrepreneur Prof. Wolfgang Henseler

  • Digitale Transformation - Umdenken, Neudenken, Vordenken | Prof. Wolfgang Henseler

  • Dorothee Bär & Prof. Wolfgang Henseler: Der digitale Graben - und wie man ihn schließen kann

  • ll. D21-Fachkongress - Digitale Gesellschaft l Impuls 1 l Prof. Wolfgang Henseler

  • Prof. Wolfgang Henseler, Creative Managing Director, Sensory-Minds GmbH

  • Im Interview mit W&V: Professor Wolfgang Henseler, Hochschule Pforzheim

  • #BetweenTheTowers Prof. Wolfgang Henseler - Mind 4.0

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Vita

Creativity. Technology. Transformation: Prof. Wolfgang Henseler – Visionary for Digital Innovation and User-Centered Futures

Prof. Wolfgang Henseler is one of the most influential minds in creative technology, digital transformation, and UX-driven business models in the German-speaking world. As founder and Managing Creative Director of SENSORY-MINDS, a multi-award-winning design studio for new media and interactive technologies, he shapes the digital future with creativity and substance.

 

At the Intersection of Creative Industries, Technology & Business 4.0

As a professor at Pforzheim University and program director for Intermedia Design, Prof. Henseler combines academic depth with entrepreneurial relevance. He is regarded as a thought leader in Design Thinking, digital business models, user experience, and innovation culture – inspiring companies to blend technology with empathy and user-centered thinking.

 

Inspiring, Practical, Future-Oriented

Prof. Henseler captivates audiences in his presentations with a unique mix of science, design, and strategy. Through vivid best practices and interactive insights, he demonstrates how brands, products, and business models can be reimagined and reshaped in the age of digitalization, AI, and automation – always keeping people at the center.

 

Why Prof. Wolfgang Henseler Is the Ideal Choice for Your Event

  • Founder & Creative Director of SENSORY-MINDS – Studio for digital media and smart technologies
  • Professor and program director for Intermedia Design at Pforzheim University
  • Expert in Design Thinking, digital innovation, and user-centered business models
  • Catalyst for creative technologies and future strategies in business, education, and politics
  • Perfect for innovation congresses, digital transformation days, CX conferences, and design symposia

Book Prof. Wolfgang Henseler now – for fresh impulses at the intersection of creativity, technology, and entrepreneurial futures.

Topics

The presentations and workshops are always tailored to the specific company or industry and coordinated in advance in order to achieve the best possible effect and the greatest impact for the participants.
 

Lecture topics:
 

THE DIGITAL TRANSFORMATION and its impact on the economy, society and our lives

  • How innovative technologies, artificial intelligence and smart products are changing the way we think
  • How to recognize the potential of the “new” and harness it for your company
  • How to start your transformation process with the right method
  • How to create competitive advantages with user-centered solutions, achieve a significant market advantage and thus ensure sustainable business success
     

DIGITALIZATION IN THE BUSINESS WORLD - How to think in the age of 4.0 to be successful

  • How to recognize where you stand
  • How to develop your company-specific target image
  • How to set the right priorities and define milestones
  • How to create an innovative working environment, empower employees and actively shape transformation and change using methods

 

The topic of 4.0 can be exemplified for any industry, e.g. Pharma 4.0, Energy 4.0, Auto 4.0, Marketing 4.0, etc.

ARTIFICIAL INTELLIGENCE and data-driven business - from product-based to data-based business models

  • How to recognize the value of your data and develop a business model from it
  • How you can and should use data securely (GDPR and PEPP compliant) for the benefit of users and customers
  • How you can use artificial intelligence and machine learning to create the best user experience
     

WORKSHOPS

Developing a digital strategy (transformation coaching)

  • How to work out your digital strategy step by step in a workshop, develop a target image and a roadmap for implementation
     

Design thinking

  • How to achieve product and service innovations using the design thinking methodology Practical hands-on workshop with impulses and creative impulses for the participants

References & Press

SENSORY-MINDS

Year founded: 2009

Number of employees: 55

Industry: Internet, IT, AI and IoT

Area of activity: Worldwide

USP: User experience and artificial intelligence, digital transformation

 

Referenzen:
Adidas, Apple, Commerzbank, dm Drogerie, Douglas, Google, Lufthansa, Fiat, AMG, Mercedes-Benz, Porsche, RWE, innogy, SAP, Volkswagen, JTi, Camel, Winston, HD+, Reuter, Grohe, Merck, Clariant, Octapharma, DHL, Commerzbank, Creutz&Partners, MLP, Vontobel, Lloyd Fonds, Payback, Generali, Huk24, HDI Gerling, Allianz, Rakuten, Süddeutsche Zeitung, Guggenheim Museum, Jettainer, VDE, Schott, SES Astra, Bertelsmann, Hotel.de, Microsoft, Amazon, Sparkassen Verband, Volksbank, Deutsche Bank, Gulp, Haufe, AOK, Messe Offenbach, Messe Frankfurt, GCC, Mobility Concept and many more. 

 

 

Publications

Cover: The Attention Economy and How Media Works

The Attention Economy and How Media Works

ISBN : 978-9811515392

29.99 €

Amazon: The Attention Economy and How Media Works
Cover: Design, Anfang des 21. Jh

Design, Anfang des 21. Jh

ISBN : 978-3899861501

39.90 €

Amazon: Design, Anfang des 21. Jh

Impressions

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Blog

Data is the digital water.
Thumb: Prof. Wolfgang Henseler Prof. Wolfgang Henseler

Data is the digital water.

The text discusses the importance of data in the digital age, comparing it to gold and water. It highlights how companies like Amazon and Google utilize data for economic success, emphasizing the need for a mental shift to harness the benefits of digital transformation.

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