The foundation of a successful company lies in a strong corporate culture based on clear values and ethical principles. A positive corporate culture promotes collaboration, creativity and commitment. By placing values such as integrity, responsibility and appreciation at the centre, the company creates an environment in which employees can develop their full potential. Ethics is the guiding principle for fair business practices and responsible behaviour towards customers, partners and society. A strong corporate culture, coupled with clear values and ethical standards, makes a company a trustworthy and successful organisation.